Adidas stock rises as Q2 revenue and guidance lift sentiment

Adidas stock gained after a record second quarter and a higher 2026 outlook. The shares also traded at EUR 152.75 on August 27, 2026, with 176,022 shares changing hands by 4:28 p.m. local time.

Adidas AG stock (ISIN DE000A1EWWW0) rose to EUR 152.75 in Xetra trading on August 27, 2026, up 1.4 percent by 4:28 p.m. local time, after a record second quarter and a higher 2026 outlook kept investors focused on the company’s turnaround.

That afternoon move followed a prior close of EUR 150.70 on August 26, 2026, with the session range stretching from EUR 150.25 to EUR 153.50 and volume reaching 176,022 shares by the cited timestamp. The stock also sat below its 52-week high of EUR 196.40 and above its 52-week low of EUR 129.95, leaving chart traders with a clear band to watch.

Record quarter, higher outlook

The latest company update points to the strongest quarterly revenue in Adidas history for Q2 2026, and it came alongside an upgraded full-year plan for 2026. The market reaction has been more cautious than the operating headline, which suggests investors are weighing the quality of the growth as much as the scale of it.

For context, the company reported revenue of EUR 6.74 billion for the quarter ended June 30, 2026, up 13.29 percent from EUR 5.95 billion a year earlier, while earnings per share came in at EUR 2.02 versus EUR 2.07 in the prior-year period. That combination shows stronger sales but slightly softer per-share profit, a split that often matters more than the top line alone.

What the tape says

Adidas also changed hands in a range that left the stock closer to the day’s upper end than the opening print of EUR 150.25. With 176,022 shares traded by the late-afternoon mark, the session had enough participation to make the move more than a thin-print drift.

The broader signal is a classic post-results reset: a record revenue quarter and a better outlook do not automatically translate into a straight-line rerating. On August 27, 2026, the stock still had to absorb both the fresh numbers and the valuation pressure that followed the earlier jump.

Superstar stays central

The Superstar remains one of Adidas’ best-known products and still anchors the brand’s sportswear identity. That matters because a signature franchise gives the company a visible link between product momentum and the revenue base investors are now trying to value.

Price and market view

Adidas stock traded at EUR 152.75 on August 27, 2026 at 4:28 p.m. local time, versus EUR 150.70 at the August 26 close. The 52-week range stood at EUR 129.95 to EUR 196.40, framing the latest move inside a wider year-long recovery and retracement band.

Fact box

Company: Adidas AG
ISIN: DE000A1EWWW0
Ticker: ADS
Exchange: Xetra
Price (as of August 27, 2026, 4:28 p.m. local time): EUR 152.75
Market cap: EUR 26.71 billion
Sector / Industry: Consumer discretionary / Apparel, footwear and accessories
Index membership: DAX 40
Next earnings date: October 29, 2026