Adidas stock: Jefferies keeps Buy rating and EUR 187 target for Adidas stock

Published on 10/22/2026 at 15:03 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Outlook rises to EUR 2.50 billion on October 20, 2026. Adidas stock costs EUR 158.33 on October 22, 2026, down 1.50 percent versus Xetra close.

Jefferies target update

Jefferies maintained its Buy rating and set a EUR 187.00 target on October 20, 2026.
Adidas raised its 2026 operating-profit outlook to EUR 2.50 billion after third-quarter revenue reached EUR 7.25 billion.
Adidas stock costs EUR 158.33 at Lang & Schwarz on October 22, 2026 at 3:00 p.m. CEST, 1.50 percent below the Xetra close of October 21, 2026.
Adidas will publish final third-quarter results on October 29, 2026.

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Adidas stock (ISIN DE000A1EWWW0) was trading at EUR 158.33 at Lang & Schwarz on October 22, 2026 at 3:00 p.m. CEST, down 1.50 percent versus the Xetra close of October 21, 2026 at EUR 160.75. Jefferies maintained its Buy rating and set a EUR 187.00 price target on October 20, 2026, according to MarketScreener. The target is 18.10 percent above the Lang & Schwarz price.

Record quarter lifts the outlook

Adidas raised its full-year 2026 operating-profit outlook to EUR 2.50 billion from EUR 2.30 billion after preliminary third-quarter results. The company reported revenue of EUR 7.25 billion, up 9.00 percent from the year-earlier quarter, while operating profit increased 37.00 percent to EUR 1.01 billion. The figures were published on October 20, 2026 by EQS News. The gross margin reached 54.30 percent, up 2.50 percentage points year over year, and included a EUR 200.00 million US tariff refund.

Stock stays below the yearly high

The EUR 158.33 Lang & Schwarz price on October 22, 2026 at 3:00 p.m. CEST stood 17.23 percent below the 52-week high of EUR 191.30 and 6.45 percent above the 52-week low of EUR 129.95. Trading volume was 245,457 shares at the latest finance snapshot on October 22, 2026. Adidas had a market capitalization of EUR 27.8 billion and a price-to-earnings ratio of 20.48 on that date.

Results arrive October 29

Adidas will publish its final third-quarter results on October 29, 2026, according to the company announcement carried by EQS News. The release said the company plans to reinvest EUR 100.00 million in the fourth quarter to support operating leverage. Jefferies cited a 10.00 percent increase in operating profit compared with the year-earlier period, while UBS cautioned that gross-margin trends in 2027 remain a key issue, as reported by MarketScreener.

Adidas stock and the next numbers

The October 29 release will test how much of the third-quarter improvement came from recurring full-price sales and how much came from the EUR 200.00 million tariff refund. For investors, the EUR 187.00 Jefferies target leaves the market focused on whether Adidas can convert the higher 2026 outlook into durable margin progress.

Price and reporting date

Adidas stock was trading at EUR 158.33 at Lang & Schwarz on October 22, 2026 at 3:00 p.m. CEST, down 1.50 percent versus the Xetra close of October 21, 2026 at EUR 160.75. The next scheduled company event is the publication of final third-quarter results on October 29, 2026. The further course of trading is shown by the continuously updated real-time quote of Adidas stock.