Adidas stock holds firm after record Q2 lifts 2026 outlook

Adidas stock is trading steadily after a record second quarter and a higher 2026 outlook, with investors weighing valuation against a still-wide gap to the 52-week high.

Adidas AG stock (ISIN DE000A1EWWW0) is trading in Xetra at EUR 152.75 as of August 27, 2026, reflecting a 1.4 percent gain from the prior close and extending the company’s post-turnaround momentum.

Per a recent market-data snapshot dated August 27, 2026, Adidas shares moved from EUR 150.70 at the August 26 close to an intraday level of EUR 152.75 by 4:28 p.m. local time, with session trading volume reported at 176,022 shares.

This latest price action comes after a record second quarter and a raised guidance for 2026, which continue to frame investor expectations around revenue growth, margin recovery, and brand strength in the global sportswear market.

Record Q2 underpins 2026 guidance

Recent reporting on Adidas’s second quarter of 2026 highlights a record revenue performance, with sales in that period overtaking the same quarter a year earlier and confirming the company’s recovery from prior strategic missteps.

The same coverage indicates that the company’s guidance for fiscal 2026 has been lifted following the Q2 report, with management now targeting higher full-year revenue and operating profit than previously communicated, supported by strong demand across footwear and apparel categories.

In the Q2 2026 update, Adidas also emphasized improved profitability metrics, including a higher operating margin versus the comparable quarter of the previous year, driven by a better product mix and lower discounting.

For investors, one standout comparison is that the current share price of EUR 152.75 as of August 27, 2026 sits well below the 52-week high of EUR 196.40, indicating that even after the recent rally, the stock still trades at a discount of more than EUR 40 relative to its peak of the past year.

Stock valuation in a wide 52-week range

According to the same Xetra quote snapshot dated August 27, 2026, Adidas stock’s 52-week range spans from EUR 129.95 on the low end to EUR 196.40 on the high end, framing the current quote inside a broad recovery corridor.

The most recent intraday move from EUR 150.70 to EUR 152.75 between August 26 and August 27, 2026, a gain of EUR 2.05, illustrates a moderate positive drift rather than a sharp breakout, suggesting that investors are gradually repricing the company as fundamentals improve.

With a market capitalization of EUR 26.71 billion as of August 27, 2026, Adidas now sits solidly in the large-cap bracket, offering liquidity and index exposure while still leaving room for further rerating if the record Q2 trajectory extends into the second half of 2026.

From a relative perspective, the current price level of EUR 152.75 is around EUR 22.80 above the 52-week low of EUR 129.95, underscoring that much of the turnaround has already been reflected in the share price, even though the stock remains EUR 43.65 below its 52-week high.

Flagship product focus: Adidas UltraBoost running line

One representative product line that helps explain Adidas’s Q2 2026 performance is the UltraBoost running shoe range, which has been central to the company’s push in performance running and athleisure segments.

The UltraBoost series combines high-energy-return midsoles with knit uppers and has historically contributed meaningfully to Adidas’s revenue, particularly in markets such as North America, Europe, and selected Asian regions, where running and lifestyle sneakers remain key categories.

In the context of the record Q2 2026, strong sell-through of premium running and lifestyle models like UltraBoost supports the reported improvements in gross margin by tilting the sales mix toward higher-priced products and reducing reliance on heavy discounting.

Continued innovation within this line, including updated cushioning formulations and refreshed colorways, is likely to remain important as Adidas seeks to sustain both top-line growth and profitability through the rest of fiscal 2026.

Closing view on Adidas stock

As of August 27, 2026, 4:28 p.m. local time, Adidas shares trade at EUR 152.75 on Xetra, giving the company a market cap of EUR 26.71 billion and positioning the stock roughly midway between its 52-week low of EUR 129.95 and high of EUR 196.40.

Fact box

Company: Adidas AG
ISIN: DE000A1EWWW0
Ticker: ADS
Exchange: Xetra
Price (as of August 27, 2026, 4:28 p.m. local time): EUR 152.75
Market cap: EUR 26.71 billion (as of August 27, 2026)
Sector / Industry: Consumer Discretionary / Apparel, Footwear & Accessories
Index membership: DAX