Adidas stock gains 6.67% weekly as UBS flags 2027 risks
Published on 11/07/2026 at 11:27 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSAdidas balances strong results and risks
- Adidas reported record third-quarter revenue and operating profit and raised its 2026 operating-profit outlook.
- Europe remained the group's weakest major region, while North America and Greater China delivered stronger growth.
- UBS lowered its rating to sell, citing slower footwear momentum and margin risks beyond 2026.
Adidas stock advanced 6.67 percent between the Xetra close on Friday, October 30, and Thursday, November 5, as investors weighed record third-quarter results against a more cautious view of longer-term growth. On Saturday, November 7, the stock traded at 173.15 euros on Lang & Schwarz at 11:23 CET, 3.70 percent below the Xetra close of 179.80 euros on Thursday, November 5.
Adidas reported the third-quarter figures on October 29. In its report, adidas said revenue rose 9 percent to 7.252 billion euros, while operating profit increased 37 percent to 1.008 billion euros. The operating margin reached 13.9 percent.
Europe remains the main weak spot
Reuters reported that currency-neutral sales in Europe fell 4 percent to 2.24 billion euros in the third quarter. The region is Adidas' largest market, and the company expects delayed shipments and higher wholesale sales to support high-single-digit growth there in the fourth quarter.
North America and Greater China provided a stronger counterweight. Reuters said sales rose 12 percent in North America and 13 percent in Greater China, while the group highlighted strong demand for running and football products.
UBS challenges the growth outlook
UBS cut Adidas to sell on November 5 and lowered its 12-month price target to 156 euros from 160 euros, according to Ad Hoc News. The bank cited fading momentum in Terrace footwear, weaker prospects for lifestyle franchises and pressure on future margins.
For investors, the contrast is material: the 2026 outlook has improved, but the debate is shifting toward the durability of growth after the current year. The next quarterly results will be important for assessing whether performance categories can offset slower lifestyle momentum.
The real-time quote of Adidas stock provides the latest trading reference.
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Adidas AG at a glance
- Company: adidas AG
- ISIN: DE000A1EWWW0
- Trading symbol: ADS.DE
- Lang & Schwarz quote: 173.15 euros on November 7, 2026, at 11:23 CET
- Change versus Xetra close: 3.70 percent below 179.80 euros on November 5, 2026
- Weekly Xetra performance: 6.67 percent from October 30 to November 5, 2026
