Adidas stock faces Australia trademark case as Q3 nears

Published on 10/07/2026 at 13:51 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Adidas faces an Australian trademark case involving White Fox Boutique and four-stripe apparel. Q2 revenue reached EUR 6.74 billion, up 14 percent currency neutral.

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Adidas (ISIN DE000A1EWWW0) was trading at EUR 145.45 on Xetra on October 7, 2026, at 1:35 p.m. CEST, up EUR 0.30 or 0.21 percent from the prior close. The company faces Federal Court proceedings in Australia over four-stripe apparel sold by White Fox Boutique, according to Ministry of Sport on October 7, 2026.

Trademark case tests brand protection

The lawsuit targets hoodies, sweatpants and lounge shorts featuring four parallel stripes. Adidas argues that the products are deceptively similar to its protected three-stripe trademark, while the court process will determine the legal remedies.

The case adds a legal dimension to Adidas' brand strategy. The company is seeking injunctions, declarations of unlawful conduct, damages, costs and disgorgement of profits, according to Ministry of Sport on October 7, 2026.

Q2 growth meets margin pressure

Adidas generated record second-quarter 2026 revenue of EUR 6.74 billion, up 14 percent on a currency-neutral basis, while adjusted earnings per share reached EUR 2.10 against a consensus estimate of EUR 2.38, according to Investing.com in its Q2 2026 earnings summary.

Management maintained full-year 2026 currency-neutral revenue growth guidance of 9 percent to 10 percent and an operating profit target of EUR 2.3 billion. The same report said footwear growth was 1 percent in the quarter, while apparel increased 35 percent, highlighting the different pace across Adidas' categories.

Analysts keep a wide target gap

The analyst consensus remains Buy among 31 analysts, with an average 12-month target of EUR 196.08, a low of EUR 158.00 and a high of EUR 245.00, according to Investing.com. The average target is 34.8 percent above the Xetra price of EUR 145.45.

Recent analyst actions show the counter-factor. UBS cut its target from EUR 173.00 to EUR 160.00 and retained Neutral on October 5, 2026, citing greater expected industry pressure in 2027, according to FinanzNachrichten.

Adidas stock stays below its yearly high

Adidas stock was trading at EUR 145.45 on Xetra on October 7, 2026. Its 52-week range was EUR 129.95 to EUR 196.40, leaving the price 25.9 percent below the yearly high.