Adidas stock edges higher despite sector pressure from Lululemon warning

Published on 09/04/2026 at 18:18 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Adidas stock is trading slightly higher on Xetra on September 4, 2026, even as a profit warning from US rival Lululemon weighs on the wider sportswear sector and pulls down peers like Puma in the DAX and MDAX.

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Adidas (ISIN DE000A1EWWW0) stock is trading modestly higher on Xetra on September 4, 2026, with intraday data showing the share up about 0.7 percent at 149.75 EUR compared with the previous close of around 148.70 EUR, according to market figures compiled by finanzen.ch.

Sector pressure after Lululemon warning

The sector backdrop is tense after a profit warning from US sportswear group Lululemon, which has been weighing on valuations across athletic apparel names in early September 2026, as highlighted by a focus piece on European sports stocks.

According to a report on sector moves compiled by Finanznachrichten on September 4, 2026, German sports brands have felt the impact, with pre-market Tradegate indications showing Adidas down about 0.7 percent versus its prior Xetra close and Puma lower by 0.8 percent, underscoring how investors initially marked down European peers following the US warning.

Intraday rebound and DAX peer comparison

Despite the early indication of losses, intraday quotes from finanzen.ch for the September 4, 2026 Xetra session show Adidas shares recovering during the afternoon and gaining 0.7 percent to 149.75 EUR by 16:28, while earlier in the morning the stock had traded as low as 147.85 EUR before stabilizing.

The same market overview notes that Adidas opened the session at 148.35 EUR on Xetra and moved within a tight intraday range, pointing to investor willingness to buy the dip after the sector-driven pullback rather than extend the losses.

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Brand strength supports the business

Beyond short term price swings, Adidas derives a significant share of its revenue base from its core footwear and apparel lines, particularly the long running Adidas Originals franchise, which remains central to the brand's positioning in lifestyle sneakers and drives steady demand across Europe and North America.

Adidas stock on Xetra with modest gains

As of the late afternoon Xetra quotation on September 4, 2026 reported by finanzen.ch, Adidas stock is up about 0.7 percent at 149.75 EUR, reflecting a modest gain despite the sector pressure sparked by Lululemon's profit warning, and leaving the share close to the upper end of its recent intraday trading range.