Adidas signals profit shift to fourth quarter. Adidas stock falls 1.16 percent

Published on 10/05/2026 at 11:17 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Revenue rose 14.00 percent to EUR 13.3 billion in the first half of 2026. Adidas stock costs EUR 142.75 on October 5, 2026 versus prior close EUR 144.43.

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Adidas (ISIN DE000A1EWWW0) signaled a heavier shift of operating profit into the fourth quarter, while Adidas stock fell 1.16 percent to EUR 142.75 at Lang & Schwarz on October 5, 2026. As FinanzNachrichten.de reported on October 2, 2026, the company prepared analysts for operating profit to move further into the final quarter.

Profit timing meets strong sales

Adidas generated EUR 13.3 billion of revenue in the first half of 2026, up 14.00 percent from EUR 12.1 billion in the first half of 2025. The comparison comes from Admiral Markets in its October 2, 2026 review.

First-half operating profit reached EUR 1.279 billion, an 11.00 percent increase from EUR 1.156 billion a year earlier. Sales therefore expanded faster than operating profit, making the fourth-quarter margin delivery central to the October results.

Analysts lower targets

FinanzNachrichten.de reported on October 1, 2026 that Deutsche Bank Research cut its Adidas price target from EUR 210.00 to EUR 205.00 and retained a Buy rating. The bank said third-quarter industry pressure had increased and the annual goals appeared more realistic.

RBC kept an Outperform rating and a EUR 200.00 target in a study dated October 1, 2026, according to FinanzNachrichten.de. At EUR 142.75, the Deutsche Bank target lies 43.61 percent above the Lang & Schwarz price, while the RBC target lies 40.11 percent above it.

October results set the next test

Adidas is scheduled to publish third-quarter 2026 results on October 29, 2026, according to Admiral Markets. The report will show whether the stronger second-half profit weighting translates into operating leverage or reflects higher marketing and product costs.

The stock's market capitalization was EUR 25.0 billion as of October 5, 2026. Its 52-week range was EUR 129.95 to EUR 196.40, placing the Lang & Schwarz price EUR 12.80 above the low and EUR 53.65 below the high.

Stock trades below its yearly high

Adidas stock was trading at EUR 142.75 at Lang & Schwarz on October 5, 2026 at 11:09 a.m. CEST, down 1.16 percent versus the Lang & Schwarz prior close of EUR 144.43 on October 2, 2026. Adidas is listed on Xetra under ticker ADS and is a DAX member.

The further course of trading is shown by the continuously updated real-time quote of Adidas stock.