Adidas sets October 29 results date. Adidas stock sits 19.10 percent below its 52-week high

Published on 10/19/2026 at 10:11 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Second-quarter revenue rose 14.00 percent to EUR 6.74 billion. Adidas stock costs EUR 158.88 on October 19, 2026 versus EUR 158.50 at Xetra.

Results date and operating test

Second-quarter revenue reached EUR 6.74 billion after 14.00 percent currency-neutral growth on July 30, 2026.
The second-quarter gross margin was 52.50 percent, setting a clear test for the October report.
Adidas stock trades at EUR 158.88 at 10:06 a.m. CEST at Lang & Schwarz on October 19, 2026, 0.24 percent above the Xetra close.

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Adidas (ISIN DE000A1EWWW0) was trading at EUR 158.88 at Lang & Schwarz on October 19, 2026 at 10:06 a.m. CEST, 0.24 percent above the Xetra close of October 16, 2026 at EUR 158.50. The sportswear company is due to publish its third-quarter report on October 29, 2026, according to investing.de.

Second-quarter growth sets the benchmark

Adidas reported currency-neutral revenue growth of 14.00 percent to EUR 6.74 billion in the second quarter of 2026. The figure gives the October report a demanding comparison base, while the gross margin reached 52.50 percent in the same period, investing.de reported.

Direct-to-consumer revenue increased 25.00 percent in the second quarter, while online commerce grew 27.00 percent. Those figures point to a stronger owned-channel contribution, but they also raise the bar for evidence that full-price selling can support margins through the second half.

What does the October report test?

The key question is whether the 52.50 percent gross margin can hold as the company moves into the seasonal second half. Analysts cited by investing.de contrasted RBC Capital Markets' EUR 200.00 target with Berenberg's EUR 190.00 target, reflecting different views on currency support and retail inventory risk.

Chronology provides the operating frame. On June 23, 2026, adidas continued its second share-buyback tranche, according to the company's investor-relations page. On July 30, 2026, it reported 14.00 percent currency-neutral second-quarter revenue growth to EUR 6.74 billion. The next dated event is the third-quarter report scheduled for October 29, 2026.

Dates that matter next

Adidas is scheduled to release its third-quarter 2026 results on October 29, 2026, a date also listed by Investing.com. The report should show whether the recent margin recovery and owned-channel growth continued into the July-to-September period.

Stock remains below its yearly high

At EUR 158.88, the Adidas quote was 19.10 percent below the EUR 196.40 52-week high and implied a market capitalization of EUR 27.8 billion as of October 19, 2026. The price therefore leaves the upcoming report as the clearer near-term test than the modest intraday move.

Adidas stock was trading at EUR 158.88 at Lang & Schwarz on October 19, 2026 at 10:06 a.m. CEST, plus 0.24 percent versus the Xetra close of October 16, 2026 at EUR 158.50. The further course of trading is shown by the continuously updated real-time quote of Adidas stock.