Adidas reports EUR 1.01 billion profit. Adidas stock gains 2.53 percent

Published on 10/29/2026 at 10:05 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Revenue rose 9.00 percent to EUR 7.25 billion in the third quarter. Adidas stock costs EUR 162.05 on October 29, 2026, 2.53 percent above Xetra close.

Record quarter and stronger outlook

Adidas reported EUR 1.01 billion in third-quarter operating profit on October 29, 2026.
Revenue rose 9.00 percent to EUR 7.25 billion in the third quarter of 2026.
Adidas stock traded at EUR 162.05 at 10:01 a.m. CET on October 29, 2026, 2.53 percent above the Xetra close of October 28, 2026.

Adidas, DE000A1EWWW0, Illustration mit AI erstellt.

Adidas (ISIN DE000A1EWWW0) reported record third-quarter operating profit of EUR 1.01 billion on October 29, 2026, while the stock traded 2.53 percent above the previous Xetra close. The final results add detail to the preliminary figures and confirm the company’s higher full-year outlook, according to the adidas Group.

Record sales improve profitability

Revenue increased 9.00 percent year over year to EUR 7.25 billion in the third quarter of 2026, reaching a new quarterly record. Currency-neutral revenue grew 7.00 percent, while operating profit rose 37.00 percent from EUR 736.00 million in the prior-year quarter to EUR 1.01 billion.

The gross margin increased 2.50 percentage points to 54.30 percent. Net income from continuing operations rose 48.00 percent to EUR 711.00 million, and operating margin reached 13.90 percent. The company said a tariff refund and healthy full-price sales supported gross margin, while unfavorable currency effects and higher US tariffs weighed on the result.

What supports the outlook?

Adidas expects currency-neutral revenue growth of 9.00 percent to 10.00 percent for fiscal year 2026 and operating profit of EUR 2.50 billion, compared with EUR 2.30 billion previously. The release also shows direct-to-consumer revenue up 17.00 percent in the quarter, while apparel revenue increased 19.00 percent on a currency-neutral basis.

The figures point to a stronger mix of apparel, performance categories and direct sales. Footwear revenue was flat in the quarter, so the company’s full-price strategy remains important for sustaining the margin improvement beyond the tariff-related benefit.

Stock trades above the Xetra close

At Lang & Schwarz, Adidas stock was trading at EUR 162.05 on October 29, 2026 at 10:01 a.m. CET, 2.53 percent above the Xetra close of October 28, 2026 at EUR 158.05. The Xetra close and the dated trading history are reported by Lzzo.
The further course of trading is shown by the continuously updated real-time quote of Adidas stock.