Adidas raises 2026 profit outlook. Adidas stock gains 1.66 percent.

Published on 10/21/2026 at 10:53 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Third-quarter revenue rose 9 percent to EUR 7.25 billion. Adidas stock costs EUR 160.73 on October 21, 2026, 1.66 percent above Xetra close.

Profit outlook and reporting date

Adidas lifted its 2026 operating profit outlook from EUR 2.3 billion to EUR 2.5 billion on October 20, 2026.
Third-quarter revenue reached EUR 7.252 billion, up 9 percent, while operating profit rose 37 percent to EUR 1.008 billion.
Adidas stock trades at EUR 160.73 at 10:47 a.m. CEST at Lang & Schwarz on October 21, 2026, 1.66 percent above the Xetra close of October 20, 2026.

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Adidas (ISIN DE000A1EWWW0) was trading at EUR 160.73 at Lang & Schwarz on October 21, 2026 at 10:47 a.m. CEST, up 1.66 percent versus the Xetra close of October 20, 2026 at EUR 158.10. The move followed the sportswear group’s higher 2026 profit outlook, announced on October 20, 2026 in an adidas Group release.

What changes for 2026 profit?

The preliminary third-quarter figures give the guidance increase a concrete operating base. Revenue rose 9 percent year over year to EUR 7.252 billion, while currency-neutral revenue increased 7 percent. Operating profit climbed 37 percent to EUR 1.008 billion, and gross margin improved by 2.5 percentage points to 54.3 percent.

The company said a EUR 200 million US tariff refund supported gross-margin development. It also plans to reinvest EUR 100 million in the fourth quarter. After those items, Adidas lifted its full-year operating profit outlook from EUR 2.3 billion to EUR 2.5 billion for 2026. The company retained its currency-neutral revenue-growth forecast of 9 percent to 10 percent.

What do analysts make of it?

Reuters reported on October 21, 2026 that Metzler analysts viewed the update as evidence of continued market-share expansion and profitable growth. J.P. Morgan analysts told Reuters that quarterly gross profit and underlying operating profit exceeded market expectations by 2 percent and 9 percent, respectively, excluding tariff effects.

When are the final figures due?

The preliminary release gives investors a near-term reporting date. adidas Group said it will publish the final third-quarter results on October 29, 2026. That release should clarify how much of the margin improvement came from the tariff refund and how much came from full-price sales.

Stock stays above the Xetra close

The market reaction places the stock above its prior Xetra reference while the company prepares the detailed quarterly disclosure.

Adidas was trading at EUR 160.73 at Lang & Schwarz on October 21, 2026 at 10:47 a.m. CEST, 1.66 percent above the Xetra close of October 20, 2026 at EUR 158.10. The further course of trading is shown by the continuously updated real-time quote of Adidas stock.