Adidas lifts 2026 profit outlook. Adidas stock has EUR 27.6 billion value

Published on 10/26/2026 at 09:01 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Adidas lifted 2026 profit outlook to EUR 2.5 billion on October 20, 2026. Adidas stock costs EUR 158.43 on October 26, 2026, 0.59 percent above Xetra close.

Growth and reporting milestones

Third-quarter revenue rose 9 percent on October 20, 2026.
Full-year operating profit guidance rose to EUR 2.5 billion from EUR 2.3 billion.
Adidas stock trades at EUR 158.43 at 9:00 a.m. CEST at Lang & Schwarz on October 26, 2026, 0.59 percent above the Xetra close of October 23, 2026.
Final third-quarter results are scheduled for October 29, 2026.

Adidas, DE000A1EWWW0, Illustration mit AI erstellt.

Adidas (ISIN DE000A1EWWW0) was valued at EUR 27.6 billion on October 23, 2026, while its stock traded at EUR 158.43 at Lang & Schwarz on October 26, 2026. The sportswear group had raised its 2026 operating profit outlook after preliminary third-quarter revenue reached EUR 7.252 billion, according to adidas on October 20, 2026.

Record quarter lifts guidance

The preliminary third-quarter figures gave Adidas a stronger earnings base ahead of its final report. Revenue rose 9 percent year over year to EUR 7.252 billion, while currency-neutral revenue increased 7 percent.

Operating profit increased 37 percent to EUR 1.008 billion in the third quarter, the highest quarterly level in the company history. Gross margin rose 2.5 percentage points to 54.3 percent, although a EUR 200 million US tariff refund contributed to the improvement.

What does the margin mean?

The guidance change combines operating momentum with a temporary benefit. Adidas expects currency-neutral revenue growth of 9 percent to 10 percent for fiscal year 2026 and now projects operating profit of EUR 2.5 billion, compared with EUR 2.3 billion previously.

The company also plans to reinvest EUR 100 million in the fourth quarter in initiatives intended to improve future operating leverage. That allocation makes the final margin mix more important than the headline sales growth alone.

What dates matter next?

The next concrete event is the publication of Adidas' final third-quarter results on October 29, 2026, as stated in the company's October 20 release. The report should clarify how much of the margin gain came from full-price sales, tariff refunds and currency effects.

Stock starts trading higher

At EUR 158.43, the Adidas quote stood EUR 0.93 above the Xetra close of October 23, 2026. The move was measured, but the combination of a raised annual outlook and a record quarterly operating result gives the stock a clear earnings reference point before the detailed release.

The further course of trading is shown by the continuously updated real-time quote of Adidas stock.