Accor stock climbs after a Saudi Arabia expansion
Published on 08/25/2026 at 19:06 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Accor stock rises after the group said on August 25, 2026 that it is expanding its Saudi Arabia partnership beyond 4,000 rooms, with a Novotel signed for 850 rooms in Mecca. The shares were trading at EUR 46.76, up 1.26%, in real time on Euronext Paris.
Saudi Arabia gets bigger
Accor and Al Qimmah Hospitality said the partnership now covers five hotels across Jeddah, Mecca and Medina, and the pipeline includes more than 4,000 keys. The new Novotel in Mecca is slated to open in 2030, while Accor said it has operated in Saudi Arabia for more than three decades and now runs 48 hotels in the kingdom.
The move adds scale to a market where the company says it already has more than 21,600 keys and a pipeline of 47 additional hotels with more than 11,400 keys. For investors, the key point is the mix: a larger room base now, plus a longer-dated project that extends visibility into 2030.
Latest reported numbers
Accor's most recent reported period is the half year ended June 30, 2026, when revenue reached EUR 2.74 billion and EBITDA rose to EUR 503 million, according to the company. The company also said at that time that it expected full-year 2026 EBITDA growth of 9% to 12%, which gives the Saudi announcement a clearer operating backdrop.
The half-year report also showed a 26% rise in RevPAR in the Premium, Midscale and Economy division, while Luxury and Lifestyle RevPAR increased 4%. That split matters because the new Novotel adds another midscale touchpoint to a region where Accor already has a broad footprint.
Share setup and valuation
Accor's stock was quoted at EUR 46.76, with a year-to-date move of -3.07% and a 5-day gain of 2.39% on the same market page. The same source showed a market value of EUR 10.756 billion and a last closing price of EUR 46.18, giving the stock a fresh reference point against the company's guidance and expansion plans.
The analyst consensus shown on the page points to a mean target of EUR 54.94, with 16 analysts in the set. That is a concrete comparison for a stock that is still trading below the average target even after the Saudi update.
Product lens
Novotel is one of Accor's core midscale brands, and the Mecca opening highlights how the group uses it in large volume markets rather than only in flagship luxury locations. The brand now sits inside a five-hotel Saudi portfolio that spans premium, midscale and economy segments.
Market close
As of August 25, 2026, 15:21 CET, Accor traded at EUR 46.76 on Euronext Paris. The stock's market capitalization was EUR 10.756 billion on the same quote page.
Company
Company: Accor SA
ISIN: FR0000120404
Ticker: ACMC
Exchange: Euronext Paris
Sector / Industry: Hotels, Motels and Cruises / Lodging
Index membership: CAC 40
More on Accor stock
Accor's half-year update on July 30, 2026 remains the most recent reported operating period in the article's figures. The Saudi expansion adds a visible growth marker on top of that base and gives the stock a dated catalyst that investors can track into 2030.
