1-800-FLOWERS.COM stock gets a PlanetArt brand sale deal

Published on 10/04/2026 at 21:10 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

1-800-FLOWERS.COM stock follows a brand sale agreement dated September 29, 2026, as fiscal revenue fell 10.8 percent. Adjusted EBITDA dropped to USD 2.9 million.

FLWS, US68243Q1067, Illustration mit AI erstellt.

1-800-FLOWERS.COM stock was last at USD 2.56 on Nasdaq on October 2, 2026, while the company agreed to sell two brands to PlanetArt. The transaction adds a portfolio reshaping angle to a fiscal year in which revenue fell 10.8 percent to USD 1.50 billion.

PlanetArt deal reshapes the portfolio

According to Business Wire on September 29, 2026, 1-800-FLOWERS.COM entered into a definitive agreement to sell PersonalizationMall.com and Things Remembered to PlanetArt for cash, subject to customary closing conditions. The company said the move is part of a broader effort to improve financial flexibility and concentrate resources on its core gifting platform.

The deal follows a September 10, 2026 results release that disclosed an amended credit agreement and an evaluation of capital-raising options. That combination makes the asset sale relevant beyond portfolio simplification because liquidity and funding remain central to the transformation plan.

Revenue falls while EBITDA resets

1-800-FLOWERS.COM reported fiscal 2026 revenue of USD 1.50 billion for the year ended June 28, 2026, compared with USD 1.69 billion in fiscal 2025. Adjusted EBITDA fell 90.0 percent to USD 2.9 million from USD 29.2 million, showing why the company is pursuing cost reductions and asset actions at the same time.

For the fourth quarter, revenue declined 12.9 percent to USD 293.1 million and adjusted EBITDA was a loss of USD 31.0 million, compared with a USD 24.2 million loss in the prior-year quarter. Management expects fiscal 2027 revenue to decline at a mid-single-digit rate but projects adjusted EBITDA of USD 10 million to USD 15 million, according to the same company release.

Analyst targets remain above the stock

MarketBeat lists a Hold consensus from three analysts and an average price target of USD 3.75. The target lies 46.5 percent above the USD 2.56 Nasdaq price, while the highest and lowest targets in the cited range are USD 5.00 and USD 2.50.

For investors, the key tension is visible in the numbers: the planned EBITDA range is higher than fiscal 2026's USD 2.9 million, but the revenue outlook still calls for another decline. The brand sale therefore supports financial flexibility while the operating recovery remains dependent on improving customer demand and execution.

FLWS stays near its yearly low

FLWS was last at USD 2.56 on Nasdaq on October 2, 2026, with a session range of USD 2.54 to USD 2.64 and volume of 197,945 shares. Its market capitalization was USD 163.3 million, while the 52-week range stood at USD 2.37 to USD 7.10.