adidas reports record results and increases full-year profit outlook
Published on 10/20/2026 at 18:34 | dgap, AD HOC NEWS| EQS-Ad-hoc: adidas AG / Key word(s): Forecast / Full year/Results / Quarter 20-Oct-2026 / 18:34 CET/CEST Disclosure of an inside information acc. to Article 17 MAR of the Regulation (EU) No 596/2014, transmitted by EQS News - a service of EQS Group. The issuer is solely responsible for the content of this announcement. FOR IMMEDIATE RELEASE Herzogenaurach, October 20, 2026 adidas today increased its operating profit outlook for the full year 2026 following record top- and bottom-line third-quarter results. Based on preliminary figures for the third quarter, revenues increased 9% to a record € 7,252 million. In currency-neutral terms, revenues grew 7% in the quarter. The company’s gross margin improved by 2.5 percentage points and reached a level of 54.3%. Third-quarter operating profit increased 37% to € 1,008 million, the highest quarterly level on record. During the quarter, adidas received the majority of its US tariff claims. The company recorded a corresponding refund of around € 200 million, which contributed to the gross margin improvement. In addition to the tariff refund, the strong gross margin development was driven by healthy full-price sales, while unfavorable currency developments had a negative impact. Following the better-than-expected third-quarter results, the company now expects its currency-neutral revenue growth of between 9% and 10% in the full year 2026 to lead to higher profitability. Specifically, the company expects operating profit to be around € 100 million higher than previously assumed. Considering both the around € 100 million from the higher profitability of its growth and the around € 200 million tariff refund, the company is now set to increase operating profit to € 2.6 billion in 2026. In light of this strong profitability development, adidas has decided to reinvest around € 100 million in the fourth quarter into initiatives enabling greater operating leverage in the future, in line with its already communicated mid-term profitability targets. As a result, adidas now projects full-year operating profit to increase to a level of around € 2.5 billion in 2026 (previously: around € 2.3 billion). adidas will publish its final set of financial results for the third quarter on October 29, 2026. ***
End of Inside Information 20-Oct-2026 CET/CEST The EQS Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. View original content: EQS News | ||||||
| Language: | English |
| Company: | adidas AG |
| Adi-Dassler-Straße 1 | |
| 91074 Herzogenaurach | |
| Germany | |
| Phone: | +49 9132 84 0 |
| Fax: | +49 9132 84 2241 |
| Internet: | www.adidas-group.com |
| ISIN: | DE000A1EWWW0, US00687A1079, US00687P1049 |
| WKN: | A1EWWW, A0MNCC , 909676 |
| Indices: | DAX |
| Listed: | Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Dusseldorf, Hamburg, Hanover, Munich, Stuttgart, Tradegate BSX |
| LEI Code: | 549300JSX0Z4CW0V5023 |
| EQS News ID: | 2419044 |
| End of Announcement | EQS News Service |
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2419044 20-Oct-2026 CET/CEST
en | DE000A1EWWW0 | ADIDAS AG | boerse | 70376039 |
