Budweiser 0.0 Announces Debut Partnership with Mumbai Indians, Gujarat Titans, Punjab Kings, Sunrisers Hyderabad and Rajasthan Royals

Business Wire India

• The association includes limited-edition team-inspired merchandise, reinforcing Budweiser 0.0’s fan-first approach to sport and culture.
• Builds on the brand’s “In the Hands of Fans” platform, celebrating team pride, loyalties and fan culture.

– five leading franchises in India’s biggest T20 cricket league. This collaboration marks Budweiser 0.0’s debut in the 19^th edition of the tournament, representing a significant step forward in the brand’s growing cricket journey in the country.

With this association, Budweiser 0.0 will engage fans across key cities, celebrating the pride, traditions, and match-day rituals that define local cricket culture. As one of the largest sporting platforms in the world, this league provides the ideal stage to deepen fan connections through the pride, loyalty and energy that fuel the tournament.

Commenting on the announcement, Vineet Sharma, Vice President, Marketing & Trade Marketing, AB InBev India, said, “Cricket is one of India’s most powerful cultural connectors, and our debut partnership with the ICC Men's T20 World Cup 2026 reaffirmed the depth of fan passion behind it. At Budweiser 0.0, we see ourselves at the forefront of culture - acting as trendsetters for evolving fan expression, shaping how young India engages with sport, and setting the tone for how it shows up today. Entering the country’s biggest T20 cricket league, a platform widely loved by Indians, is a deliberate step in this journey - taking the brand from national fandom to the heart of city fandom. Through our partnerships with these five iconic teams, we’ll celebrate the pride, traditions, and energy that define Indian cricket fandom, while creating experiences that keep fans at the heart of the game.”

The partnership builds on Budweiser 0.0’s ongoing “In the Hands of Fans” campaign, extending its focus from a shared national moment to the city-level passion and fierce team loyalties that shape the tournament. Through these team partnerships, Budweiser 0.0 will celebrate how fans shape the identity of their teams and bring the spirit of the game to life, on and off the field. As part of its debut this season, Budweiser 0.0 will also launch limited-edition merchandise inspired by each of the five partner teams, giving fans a tangible way to express their loyalty and be part of the season.

With this move, the brand continues to strengthen its presence in Indian cricket, reinforcing its focus on fan-led storytelling and culturally relevant experiences.

Budweiser 0.0 collaborates with five leading franchises, celebrating fan culture through limited-edition merchandise

About Budweiser

Budweiser is a medium-bodied, flavourful, crisp American-style lager and is India’s leading premium beer brand. Brewed with the best barley malt and a blend of premium hop varieties, it is an icon of optimism and celebration which is enjoyed in over 60 countries around the world. Budweiser is globally recognized for its unwavering commitment to quality, using a 30-day brewing process and a Beechwood aging technique to deliver a taste, smoothness, and drinkability that consistently delights consumers everywhere. Globally, India is the fourth largest market for Budweiser.

Budweiser 0.0 brings the same premium quality and taste experience to the non-alcoholic segment, offering consumers a sophisticated alternative that aligns with modern lifestyle choices while maintaining the brand's heritage of excellence and cultural relevance.