Luxury Trend: Jewellery Stores Beat Online Shops - INHORGENTA survey. At the same time, nearly 40% wished that their own trusted jeweller had an online presence. These are the results of Messe München's 2018 INHORGENTA trend index, which analyzed a representative sample of 1,025 consumer responses in the United Kingdom.
A 'red line' for online purchases
When a jeweller offers the choice between an online and brick-and-mortar shop, a key factor in a consumer's decision is the price of goods. Fifty-eight per cent of those surveyed have a maximum price limit for goods purchased on the internet. For over half of the respondents (56%), the limit for online purchases is 100 euros (88 GBP). Another 28% is willing to spend up to 499 euros (440 GBP) online. However, over three-quarters of customers are interested in special insurance for shipments of watches and jewellery. Respondents also indicated an interest in a certification of authenticity, with over half saying such certificates were essential when buying luxury goods online.
New lustre for old gold
When choosing traditional shops, it is the jeweller's knowledge that makes the difference, for example when appraising family heirlooms: 67% of consumers favour personal consultation on reworking or melting down old jewellery or watches.
INHORGENTA 2018 – The world of jewellery
From 16 to 18 February 2018, the entire world of jewellery, gems and watches will be presented at the INHORGENTA MUNICH. Along with manufacturers, designers and wholesale jewellers, the trade fair is successfully engineering the future of the industry. Around 1,000 exhibitors from 40 countries as well as around 30,000 retailers from over 70 countries will be featured on an exhibition site of 65,000 square metres.
Further information: https://www.inhorgenta.com/index.html