Leading, Data

Validity, a global leader in data quality and compliance, announced today that it has completed another acquisition, adding BriteVerify – a market leading email verification network – to its data integrity platform.

12.06.2018 - 13:01:44

Leading Data Integrity Platform, Validity, Acquires Industry Leading Email Verification Network, BriteVerify. Since 2009, BriteVerify has helped thousands of world-class brands including Oracle, MailChimp, ReturnPath, Marketo and Salesforce verify over 500 million email addresses each month which is crucial to building better client relationships and creating new business opportunities. This is Validity’s second such acquisition following the purchase of CRMfusion-a market leading provider of data quality software for Salesforce.com customers, announced in April.

With offices in Boston, Tampa, London, and Toronto, the Validity team and its leading data integrity platform enables tens of thousands of business executives across the world to trust their data through quality certification solutions, compliance driven offerings, and data tools and services that support IT professionals in resolving the complexities of data management.

“BriteVerify, a bootstrapped, high-growth and very profitable SaaS company, is exactly the type of preeminent business we will continue to look to welcome into the Validity family, as we extend our industry-leading position within the data quality and compliance market," continued Briggs. “Given the continued global focus on data security, privacy, quality, and integrity this acquisition also reinforces our compliance with the highest security and privacy standards around the world, including TRUSTe, Privacy Shield, and the EU General Data Protection Regulation, GDPR.”

Validity recently welcomed Mike Volpe, CMO of Cybereason and former CMO of HubSpot, to its Board of Directors. “Much of a company’s data analytics literacy falls to the CMO and their team. This is a different and far bigger responsibility than just campaign development — effective marketers today have to work with large data sets, technology, and integration,” said Volpe. “Validity offers marketers a holistic platform for all of their needs versus one-off tools. Surprisingly, at least 15% of all email addresses collected are invalid—which means they are not real people. Adding BriteVerify to the Validity platform will allow marketers to create better relationships and get their messages heard by the right people.”

Validity’s BriteVerify services are relied upon by over 20,000 companies in over 150 countries and the security and privacy programs are compliant with the strictest controls set by customers and international regulations. Having been through numerous security and privacy audits, all of Validity’s offerings, including BriteVerify, are fully compliant with GDPR.

“Augmenting the Validity platform with BriteVerify will resonate with our European customers as they continue to wrestle with the management of their GDPR obligations and strive for the best possible communication experiences with their clients,” said Wayne Parslow, Executive Vice President EMEA, Validity Inc. “I look forward to introducing these new capabilities to them.”

About Validity

Validity is a leading global provider of data integrity and compliance offerings that tens of thousands of organizations worldwide rely on to trust their data. With highly-valued products including DemandTools, DupeBlocker, PeopleImport, and BriteVerify, Validity is empowering organizations worldwide to make better decisions that drive more leads, close more deals, and confidently plan for continued growth. For more information visit, http://www.validity.com and connect with us on LinkedIn and @TrustValidity

@ businesswire.com

Amazon wird sich schwarzärgern, aber …

… wir schenken Ihnen den Report „Börsenpsychologie - Markttechnik für Trader“ heute trotzdem kostenfrei. Normalerweise kostet der Report im Onlinehandel 39,99 Euro.

Sie können sich den genialen Report heute jedoch absolut kostenfrei sichern. Wir senden Ihnen den Report vollkommen KOSTENFREI zu.

Jetzt HIER klicken und dank richtigen Timing reich an der Börse werden!