Toyota Motor Co Ltd, Automotive

Toyota City, Japan, Jan 31, 2017 - (JCN Newswire) - Lexus International today announced the 12 finalists for the Lexus Design Award 2017.

31.01.2017 - 11:29:10

'Yet' Philosophy Inspires Lexus Design Award 2017 Finalists, Announced Today. First launched in 2013 to help stimulate the ideas necessary to build a better tomorrow, Lexus is celebrating the 5th anniversary of this international design competition that supports up-and-coming designers and creators worldwide.

As the philosophical soul of Lexus innovation, "Yet" is particularly appropriate for the 5th anniversary of this Lexus event. "Yet" inspires us to find synergy effects by fusing seemingly incompatible goals-spacious yet aerodynamic design-for example. By harmonizing contradictory elements, "Yet" opens up visionary frontiers of progressive design and technology to deliver amazing, new experiences to the world.

In November 2016, a panel of world-renowned designers and creative mentors gathered to judge the entries. After rigorous evaluation and extensive discussion, the judges chose 12 finalists.

Out of these 12 finalists, the following four were selected to prototype their designs, mentored by globally recognized creators.

- HAVING NOTHING, AND YET POSSESSING EVERYTHING, Ahran Won (Korea)

A capsule for mobile living, Having nothing YET Everything.

- PIXEL, Hiroto Yoshizoe (Japan)

A structure to experience the existence of Light YET Shadow.

- PLAYER'S PFLUTE, Jia Wu (China)

Vegetable YET a Musical instrument provides fun and learning experience.

- STRUCTURAL COLOR - STATIC YET CHANGING, Jessica Fugler (USA)

Static YET Changeable structure depending on viewpoint.

To provide creative guidance to the above four finalists, Lexus Design Award 2017 has enlisted four renowned mentors: architects and interdisciplinary designers Neri & Hu, designer Max Lamb, designer/architect Elena Manferdini and artist/architect Snarkitecture. All served as mentors to last year's finalists, as well.

The four completed prototypes will be featured as part of the Lexus exhibition at this year's Milan Design Week, along with presentation boards introducing the other eight finalists' designs. The event will run from April 3 (press and award presentation day) through April 9. On April 3, the finalists will present their designs to the judges and international media. The judges will evaluate the four prototypes and announce the Grand Prix winner, marking the climax of the Lexus Design Award 2017 award cycle.

More information and pictures can be found on:

Lexus Design Award website: www.lexusdesignaward.com

Instagram: https://www.instagram.com/lexusdesignaward/ @lexusdesignawar

Official hashtags: #LexusDesignAward, #MilanDesignWeek

Further details on the Lexus presence at 2017 Milan Design Week(1) will be announced in mid-February on the Lexus Design Award website.

(1)The world's largest design exhibition, also known as Salone Del Mobile, presents events and exhibits by brands and designers in many categories including furniture, fashion and textiles.

About Toyota

Supported by people around the world, Toyota Motor Corporation (TSE: 7203; NYSE: TM), has endeavored since its establishment in 1937 to serve society by creating better products. As of the end of December 2013, Toyota conducts its business worldwide with 52 overseas manufacturing companies in 27 countries and regions. Toyota's vehicles are sold in more than 170 countries and regions. For more information, please visit www.toyota-global.com.

Source: Toyota

Contact:
Public Affairs Division
Global Communications Department
Toyota Motor Corporation
Tel: +81-3-3817-9926


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