77% of travelers want to travel in the next year, with Europe reigning as top destination, according to new traveler research commissioned by Amadeus. At the same time, it reveals that greater clarity on restrictions and guidelines will be key to unlocking increased traveler confidence. Over a third (35%) of travelers said the current international guidelines around where and how to travel are confusing, making them less likely to book business and/or leisure travel.
When considering the future of travel and sustainability, the survey highlighted what solutions travelers believe might help the industry to become more sustainable long-term. The results showed:Nearly half (46%) of travelers said greater availability of green modes of transport, e.g., electric planes or trainsA similar percentage (44%) believe making sustainable travel more cost effective would be beneficial41% say transparency around travel companies’ sustainability policies would help.
Although receptiveness to travel in the next year is high, the travel industry needs to consider how to respond to changing traveler concerns as the travel environment continues to adapt. The three main concerns travelers have, are:Fears of catching COVID-19 while traveling (41%)Self-isolation or quarantine before and after travel (41%)Changing restrictions resulting in last minute cancellations (37%)
In comparison to the previous studies, fears of catching the virus maintain a top concern for travelers, alongside self-isolation, or quarantine.
Decius Valmorbida, President, Travel, Amadeus, says, “The travel industry still faces many challenges in light of COVID-19, but we are seeing positive steps taken as restrictions lift and developments in digital health certificates continue around the world. This research demonstrates the appetite to travel continues to grow, and that travelers are looking forward to advancements in areas such as touchless technology, digital health and sustainable travel. Now is the time to listen even more closely to travelers’ needs so we can rebuild our industry in a way that is more traveler focused, resilient and sustainable.”
Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus, comments, “This three-part series of research has highlighted the essential role that both technology and data have to play in the recovery of our industry and increasing traveler confidence. In hospitality specifically we are seeing how our hotel customers are implementing solutions that complement and streamline experiences without losing the human touch while using data to better prepare for guest demands. At Amadeus we are committed to rebuilding a better industry and working closely with our customers to provide the tools to achieve this.”
To learn more about the results of the survey, read our global report here: https://amadeus.com/en/insights/themes/rebuild-travel