Hamburg-Based Sport Alliance Secures €60M Growth Investment from PSG
Sport Alliance, headquartered in Hamburg, specializes in innovative software solutions revolving around gym management, financial services and purchase management for fitness studios. The company group counts more than 5,000 sports and health facilities among its customers, including McFIT (RSG Group), clever fit and Bodystreet.
With Magicline, Sport Alliance offers one of Europe's leading cloud-based all in one management software for the fitness industry and supports operators with optimizing and digitalizing their facilities. Alongside Magicline, the company’s portfolio also includes the booking portal and training app MySports, Bedarf.de, which specializes in the supply and purchasing management for fitness studios, as well as Finion and PAYDUE, two brands focusing on factoring and debt collection management.
More information about the company is available on the website: www.sportalliance.com