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Hamburg-Based, Alliance

Sport Alliance (“the Group”), a Hamburg-based provider of innovative software solutions and services to gyms and fitness suites, today announces it has secured a growth investment of €60m from PSG, a leading growth equity firm that focuses on partnering with middle-market software and technology-enabled services companies.

19.08.2021 - 09:02:26

Hamburg-Based Sport Alliance Secures €60M Growth Investment from PSG


Sport Alliance

Sport Alliance, headquartered in Hamburg, specializes in innovative software solutions revolving around gym management, financial services and purchase management for fitness studios. The company group counts more than 5,000 sports and health facilities among its customers, including McFIT (RSG Group), clever fit and Bodystreet.

With Magicline, Sport Alliance offers one of Europe's leading cloud-based all in one management software for the fitness industry and supports operators with optimizing and digitalizing their facilities. Alongside Magicline, the company’s portfolio also includes the booking portal and training app MySports, Bedarf.de, which specializes in the supply and purchasing management for fitness studios, as well as Finion and PAYDUE, two brands focusing on factoring and debt collection management.

More information about the company is available on the website: www.sportalliance.com

@ businesswire.com