Shandong's Confucius Culture & Tourism Envoy Program Promotes International Exchanges on Culture and Tourism
With a novel form, the test of the Program has drawn great attentions. It consists of eight passes. Guided by the animated Little Qilin, examinees need to fight their way through passes via videos integrating creative amination and live-action shooting.
In addition, information release and promotional activities are carried out by means of Chinese Bridge, the world's largest Chinese proficiency competition. As of October 2020, the promotional activities have been carried out in 10 countries and regions including Colombia, UK, France, Germany, Australia, Japan, Malaysia, the Philippines, Kazakhstan, and Thailand, and such activities are further promoted by local mainstream media and embassies of the countries in China.
A variety of cultural and tourism promotion activities will be organized for the Program, helping the "envoys" to learn for free the online Chinese language course of the Great Wall Chinese, get the opportunities for taking part in the "Tour in Shandong for Experiencing the Chinese Language and Culture" after the COVID-19 pandemic, and to get a taste of the cultural charm of "Friendly Shandong".