Ihr Broker

  • DAX 0,70
  • EUR/USD 0,50
  • GOLD 0,30

Nur Spreads

Keine Kommission

Jetzt registrieren

CFDs sind komplexe Instrumente und umfassen aufgrund der Hebelfinanzierung ein hohes Risiko, schnell Geld zu verlieren.

British, Consumers

Roku today revealed the results of its study of UK consumer TV viewing behaviour and preferences.

06.10.2021 - 14:47:35

British Consumers Prefer Streaming to Pay-TV. Conducted by National Research Group, a leading global insights and strategy firm, on behalf of Roku, findings published in ‘The Streaming Decade’ report show that TV streaming has reached a tipping point, with nine in 10 survey respondents saying they are TV streamers versus only seven in 10 who use traditional pay-TV services such as Sky, BT and Virgin Media. This is reflected across age groups, 77% of 57-70-year-olds now stream, and 31% had added more services in the past year.

for additional insights and commentary on the results.

Note to editors

Methodology: Between 24 and 30 July 2021, on behalf of Roku, Inc. NRG surveyed online n=934 18-70-year-olds in the UK who watch at least 5 hours of TV per week via traditional pay TV (i.e. cable, satellite, or telco service) or a streaming service.

About Roku, Inc.

Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku is headquartered in San Jose, Calif. U.S.A.

About National Research Group

National Research Group (NRG) is a leading global insights and strategy firm at the intersection of content, culture and technology. The world’s leading marketers turn to us for insights into growth and strategy for any content, anywhere, on any device. To learn more, visit www.nationalresearchgroup.com.

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to those related to the shift to TV streaming in the UK, including the trends around and timing and benefits of that shift; and the features, benefits, growth and reach of the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2020, and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2021. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.

@ businesswire.com