British Consumers Prefer Streaming to Pay-TV. Conducted by National Research Group, a leading global insights and strategy firm, on behalf of Roku, findings published in ‘The Streaming Decade’ report show that TV streaming has reached a tipping point, with nine in 10 survey respondents saying they are TV streamers versus only seven in 10 who use traditional pay-TV services such as Sky, BT and Virgin Media. This is reflected across age groups, 77% of 57-70-year-olds now stream, and 31% had added more services in the past year.
Note to editors
Methodology: Between 24 and 30 July 2021, on behalf of Roku, Inc. NRG surveyed online n=934 18-70-year-olds in the UK who watch at least 5 hours of TV per week via traditional pay TV (i.e. cable, satellite, or telco service) or a streaming service.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku is headquartered in San Jose, Calif. U.S.A.
About National Research Group
National Research Group (NRG) is a leading global insights and strategy firm at the intersection of content, culture and technology. The world’s leading marketers turn to us for insights into growth and strategy for any content, anywhere, on any device. To learn more, visit www.nationalresearchgroup.com.
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