New Corporate Motto and Brand VisualTOKYO, Nov 1, 2016 - (JCN Newswire) - Sharp Corporation today unveiled its new corporate motto, Be Original., which embodies the company's drive to become an inspiring global brand.

01.11.2016 - 13:51:34

Sharp Introduces New Corporate Motto: Be Original.. Be Original. will be featured in Sharp's future global branding campaigns and serves as the company's new commitment to customers around the world.

Be Original. underscores two important messages for Sharp.

Since its establishment 104 years ago, Sharp has always worked to develop its own originality. Be Original. reflects the corporate spirit that founder Tokuji Hayakawa described in Sharp's Business Creed, "Sincerity and Creativity," which guides the company's conduct.

In addition, Be Original. is Sharp's promise to its global customers. Sharp is committed to be a people-oriented company that continues to bring new value to its customers. As part of this goal, Sharp will introduce unique and innovative products and services, creating ways to meet customer needs and to enable them to enjoy the convenience that technology offers. The period at the end of the new corporate motto highlights the company's strong resolve to deliver on this promise.

About the new Sharp corporate motto: Be Original.

Launch: November 2016

Advertising: Healsio water grill TV commercials (Tokyo, Osaka, Nagoya)

Plasmacluster Refrigerator TV commercials (Japan nation-wide)

About Sharp Corporation

Sharp Corporation (TSE: 6753) is a worldwide developer of innovative products and core technologies that play a key role in shaping the future of electronics. As a leader in liquid crystal displays (LCDs) and digital technologies, Sharp offers one of the broadest and most advanced lines of consumer electronics, information products and electronic components, while also creating new network businesses. For more information, please visit

Source: Sharp Corporation

Miyuki Nakayama
Tokyo Public Relations and Media Liaison Office
Sharp Corporation
Tel: +81-3-5446-8205
Fax: +81-3-5446-8206

Copyright 2016 JCN Newswire . All rights reserved.

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