Warc Innovation Awards - Shortlist announced
The brands and organisations shortlisted this year are AbsorbPlate, Axe, Baheya Cancer Hospital, Bodyform, Bou Khalil Supermarch?, BT Sport, CNCO, Currys PC World, Dyson, Emirates NBD, HELPMET, Inorbit Malls, Lifebuoy, MasterCard, NHI - Daman, Penguin Random House, Vision Australia, Spar Interspar, Toyota and Whirlpool.
The aim of the Warc Innovation Awards, now in their fifth year, is to recognise innovative thinking that delivers tangible results. The top entries will be awarded Gold, Silver and Bronze awards. The Grand Prix for the best overall paper will receive $5,000 and five $1,000 Special Awards recognising specific areas of excellence will be awarded at the judges' discretion for: innovation in a product or service, channel innovation, category innovation, co-created innovation and innovation in a not-profit-campaign.
More information on the shortlisted entries is available to view at www.warc.com/InnovationAwards.prize#shortlist.
About Warc - Ideas and evidence for marketing people
Warc.com is an online service offering advertising best practice, evidence and insights from the world's leading brands. Warc helps clients grow their businesses by using proven approaches to maximise advertising effectiveness. Warc's clients include the world's largest advertising and media agencies, advertisers, research companies and universities.
Warc also publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of the Market Research Society. In addition to its own content, Warc features advertising case studies and best practices from more than 50 respected industry sources, including: ARF, Effies, Cannes Lions, ESOMAR and IPA. Warc hosts three annual case study competitions: Warc Prize for Innovation, Warc Prize for Social Strategy and Warc Prize for Asian Strategy.
Founded in 1985, Warc is privately owned and has offices in the UK, U.S. and Singapore. For more information, please visit www.warc.com.
Source: Warc - Ideas and evidence for marketing people
Amanda Benfell PR Manager, Warc Email: email@example.com Tel: +44 20 7467 8125
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