Brits, Travel

If 2022 was the year of the changed traveller, 2023 is set to be the year of the evolved traveller, as Hilton (NYSE: HLT) releases its latest global Trends Report: The 2023 Traveler: Emerging Trends that are Innovating the Travel Experience, A Report from Hilton, today.

14.11.2022 - 14:04:03

2023 Brits Travel Trends Revealed: Road Trips, Culture, Wellbeing and Technology

allows families and friends to reserve adjoining rooms when booking online.

RISE OF BLEISURE TRIPS
The nation is set to see a rise in ‘Bleisure’ trips – where Brits will blend work and travel needs to maximise on time and experiences.

Work environments are being seen in a new light – the traditional office is becoming a thing of the past, as one in 10 plan to work remotely while travelling in 2023 (10%).

“In 2022, motivated travellers sought out new experiences around the world and reconnected with the people and places they love,” said Chris Nassetta, president and chief executive officer, Hilton.

“The 2023 Trends Report showcases travellers’ evolving preferences and how eager and optimistic they are about their future adventures. Our Hilton team members are ready to welcome them and create a great stay experience at our more than 7,000 properties worldwide.”

To read Hilton’s 2023 Trends Report, visit Stories.Hilton.com/2023Trends. To start planning your 2023 holiday and earn exclusive perks, visit Hilton.com and join Hilton Honors for free.

Methodology
Consumer research conducted by Material with 1,002 UK adults. The survey took place in between August 23 - 30, 2022, on behalf of Hilton.

Both qualitative and quantitative methods were used to determine the emerging trends detailed in this report. Hilton conducted stakeholder interviews across the organization to gain perspectives on what travel looks like today and determine what is top of mind going into 2023. Business Divisions included: Business Travel/Events, Food & Beverage, Wellness, Sustainability, Design, Digital Innovation, Workplace Culture. In addition, Hilton commissioned an online omnibus survey with Material, fielded August 2022 among general population consumers 18+ years of age in several markets with questions targeting behavior related to travel. Specifically, the survey was fielded to: n=1,002 in Australia, n=1,002 in China, n=1,002 in Germany, n=1,002 in Japan, n=1,002 in Mexico, n=1,002 in the U.K. and n=1,018 in the U.S. Additionally, a Hilton Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 U.S. Adult Travelers, between August 23rd and August 30th, 2022, using an email invitation and an online survey. This data has been weighted to ensure accurate representation of U.S. travelers. “Travelers” are defined as those who took a trip in the past 24 months that required an overnight stay.

About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 7,000 properties and more than 1.1 million rooms, in 123 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 146 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

@ businesswire.com