Harry Kane Leads Altman Solon’s Ranking of Most Bankable Athletes in the UK. The survey analysis also quantifies the significant financial effects of global stars – like Lionel Messi and Cristiano Ronaldo – on sports teams.
The Great Debate: Messi vs. Ronaldo
Lionel Messi and Cristiano Ronaldo topped the list of the most popular worldwide athletes. The survey adds fuel to the ongoing rivalry between the two stars and their fans, identifying a clear winner based on fan demand. Messi has higher interest than Ronaldo in nine countries, while the latter is more popular only in Poland. Both stars have already made huge contributions to the financial success of their new clubs, PSG for Messi and both Juventus and Manchester United for Ronaldo. The top two global stars headlined the trend of marquee player signings directly driving various financial benefits for their new teams or parent companies, spanning areas like stock price, sponsorship deals, merchandising, and digital fan tokens.
Altman Solon conducted the 2021 Global Sports Survey in August-September with more than 18,000 respondents across 16 countries. Altman Solon tapped its expertise across its 13 global offices to implement the survey and analyse the data. More results will be published over the coming months, including global trends in sports interest, awareness of OTT services, Direct-to-Consumer strategies, international fandom of top US / EU leagues, and strategies for media partners.
About Altman Solon
Altman Solon is a global strategy consulting firm that works across the Telecommunications, Media, and Technology (TMT) sectors. Our consultants are united by passion and intellectual curiosity for TMT and work with market leaders, challenger brands, and investors in these industries.
Our collaborative team structure brings together industry experts and data analysts to apply their experience and skills to create real-world solutions for global TMT players. We support our corporate clients in identifying, developing, and implementing company strategies, new market entry approaches, digital innovation, and global M&A. We help our investor clients understand markets, conduct due diligence, and make high-stakes decisions with confidence.
Altman Solon was formed through a merger between Altman Vilandrie & Company and Solon Management Consulting in July 2020, cementing a decade-long partnership across the Atlantic to form the world’s largest global strategy consulting firm with an exclusive focus on the TMT sectors.
For further information, please visit www.altmansolon.com.