Faace: Why More Female Founders Are Turning to Crowdfunding
This is why, Faace, the female-founded skincare brand, has just launched its first crowdfunding campaign via Seedrs. With 80% of the target investment already secured so far from 80 investors, the multi award-winning skincare brand is aiming to secure investment to support global expansion plans in 2023 and beyond.
"Crowdfunding doesn't just help address investing inequity; it also helps even the odds for female founders. Female entrepreneurs are typically less likely than men to get investment for their ventures, however female-led campaigns on crowdfunding platforms were found to be 32% more successful at reaching their funding target than male-led campaigns", says Faace founder, Jasmine Wicks-Stephens.
"We've been inspired by fellow female-led brands in the ethical beauty and fem-care spaces like DAME and Upcircle who have experienced great success with overfunded crowdfunding campaigns and so we are excited to now invite everyone to share in our future successes as well, with investments starting from just £13.50".
Born out of Jasmine's need as a new mum for easy and effective beauty products, Faace set out to disrupt the £13billion UK beauty industry in 2020 with fuss-free, ethical skincare designed to look after your skin, when you don't have the time or energy to do so.
Today, Faace is an award-winning brand (Elle, Marie Claire, Telegraph + more) with thousands of customers. Available in 23 countries and 59 retailers from Harrods to LookFantastic, the brand has received prominent industry features from press and influencers with reach into the millions, gained a strong social and CRM community, and earned an excellent Trustpilot rating.
As a female focused brand, Jasmine is also dedicated to opening up the conversation and destigmatising topics like menopause and period, whilst supporting organisations in these sectors addressing period poverty and menopause (Hey Girls and The Menopause Charity).
To date, Faace has been largely self-funded, with investment from angel investors and a £150,000 investment awarded from the SFC Capital x The Red Tree beauty accelerator as part of a year-long collaborative partnership to help accelerate growth. The brand has already seen huge success to date, having accumulated over £400,000 sales, with 40,000 plus products sold.
Jasmine and the team are now looking to raise upwards of £150K via crowdfunding platform Seedrs. "We're really excited to offer shares in our business and build a larger team of cheerleaders who can support our growth and potentially benefit from it in the future", says Jasmine. And with the next year set to be their most exciting year yet with four new products in the pipeline, as well as launching into new countries and retail spaces like Selfridges and Zalando, it's an incredibly exciting time to join Faace.
The Faace crowdfund is now open here: https://www.seedrs.com/faace
*Research from London Business School's Olenka Kacperczyk together with Jorge A. Guzman, Assistant Professor of Business at Columbia Business School.
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