Cross-Border Commerce Europe Launches the Second Edition of the TOP 100 Cross-Border Marketplaces Europe. An Annual Analysis of the Best Global Cross-Border Platforms Operating in Europe, EU28 Including UK.. The total cross-border e-commerce market in Europe, including the United Kingdom, Switzerland and Norway, represents a turnover of €198.5 billion in 2020 (excluding travel), of which €115.4 billion, or 58%, is generated by marketplaces. Amazon and eBay have the lion’s share with expectedly a turnover of €44.3 billion and €22.8 billion in 2020, driving more than half of the market. The TOP 100 Cross-Border Marketplaces realise €100 billion in turnover throughout Europe. During the COVID-19 pandemic, marketplaces grew with an amazing 37.5%, supported by C2C marketplaces. This growth is expected to continue in 2021, reaching 65% of cross-border online sales in Europe by 2025. A study carried out by CBCommerce with support from FedEx Express and Worldline.
The “TOP 100 Cross-Border Marketplaces operating in Europe” is a compilation of cross-border data of European marketplaces websites. The ranking is based on four parameters:Cross-border online sales in Europe (28 countries in Europe including UK, Switzerland and Norway)SEO indicators for cross-border performanceA cross-border score determined on the number of covered countriesNumber and percentage of cross-border visits
Four additional weighted parameters refine the ranking:Type of marketplaces business models (B2B – B2C – P2P – C2C – …)Pan-European brand strategiesAI & Big Data strategiesType and number of services offered to the customers
This study takes into account all types - B2C, B2B, C2C, P2P - of online platforms and covers all sectors except travel and sharing economy.
The TOP 10 Global Cross-Border Marketplaces operating in Europe:
- TOP 1: eBay (USA)
- TOP 2: AliExpress (China)
- TOP 3: Amazon (USA)
- TOP 4: Etsy (USA)
- TOP 5: Vinted (Lithuania)
- TOP 6: OLX (The Netherlands)
- TOP 7: Wish (USA)
- TOP 8: Discogs (USA)
- TOP 9: Zalando (Germany)
- TOP 10: Uber Eats (USA)