Software, Configura

Configura, maker of CET Designer space-planning software, has signed Sunon – the largest office furniture manufacturer in China – as a partner.

27.03.2017 - 19:32:30

Software company Configura signs Sunon – China’s largest office furniture maker – as its newest partner. Sunon is investing in a CET Designer Extension in order to simplify its sales and order process and expand into new global markets.

An Extension is an addition to CET Designer with functionality that incorporates all of the rules, parts and pricing of a given manufacturer’s products. Manufacturers partner with Configura by investing in their own Extension(s) in order to make selling their products easier and more accurate.

Sunon leadership said they chose Configura’s CET Designer software because it’s the most advanced and complete solution for the sales and order process. The platform allows for quotations, quick renderings, VR visualization, bills of materials, installation documents and more.

Configura CEO Johan Lyreborn said the Sunon partnership affirms Configura’s vision to make Parametric Graphical Configuration (PGC) available worldwide. PGC is the technology and business philosophy on which CET Designer is based.

“Signing Sunon is proof that Configura’s vision is possible: to be the global leader and provider of PGC-based solutions for industries that make and sell configurable products,” Lyreborn said.

Sunon chose CET Designer after detailed study and comparison of other software companies and platforms. Configura’s longevity in the industry – in addition to its groundbreaking research and development through the years – influenced Sunon’s decision to partner with Configura.

Sunon also chose CET Designer because so many furniture dealers and designers around the globe now use the software. The company expects CET Designer to help build its global brand and sales activity.

“We’re looking at our collaboration with Sunon as a breakthrough for both companies – we’ll advance and grow together,” said Configura Chief Financial Officer Niels Madsen, who oversees Configura’s Asia operations from Configura’s Kuala Lumpur, Malaysia, office. “As a leader in China, Sunon can help Configura to become the space-planning standard for the Chinese office furniture industry.”

Configura for years has been the space-planning solution of choice in multiple industries in Europe, and the company has grown significantly in the Americas.

“We’re about providing solutions that help companies simplify their processes, increase their revenues and make their clients really happy with a great sales experience,” Configura Business Development Manager Wanlin Chee said.

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