Apollo World Touring and Jada Pinkett Smith and Will Smith’s Westbrook Inc. Join Forces on WORLD TOUR. announce today that they will co-produce World Tour, a new multi-genre event-series, staged in the world’s most iconic cities.
About Westbrook Inc.
Launched in 2019 by Jada Pinkett Smith, Will Smith, Miguel Melendez, and Kosaku Yada, Westbrook is a holding company formed to execute the Smith Family’s global content and commerce businesses. Westbrook houses newly launched and previously existing entities, including Red Table Talk Enterprises, Westbrook Studios, Westbrook Media (the digital content studio, social media management, and creative brand incubator), and direct to consumer business, Good Goods. Leveraging the Smith Family’s deep experience in entertainment and media, Westbrook creates and curates content across all major platforms – from short and mid-form digital content, to traditional television and motion pictures -- in furtherance of its mission to become the leader in global entertainment.
About Apollo World Touring
Apollo World Touring is an independently financed entertainment company.
Working from creative conception to funding to commercialisation, we create new entertainment platforms to disrupt the status quo across the sectors of music, live events, and broadcast series.
In conjunction with ground-breaking delivery partners and distributor channels, we work to unite audiences around the world via engaging and immersive live experiences and evergreen digital content.
We exist to entertain and believe that entertainment is a force for good.
We are widely experienced with specialists in international Commercial Brand Partnership Sales, Entertainment Finance, Host City Stakeholder Management and Government Grant Applications, Promoter and Stakeholder Management, Live Broadcast Event Executive Production and Global Broadcast Rights-clearance with brand integration. For more information visit apolloworldtouring.com
Apollo World Touring is represented by CAA.
*About other partners
CAA represents Apollo World Touring and are representing the project across their Music, TV, Motion Picture and Commercial Endorsements departments.
John Giddings, Solo Promotions & Agency, London
John’s clients have included - The Rolling Stones, U2, Madonna, Genesis, Celine Dion, David Bowie, The Police, Lady Gaga, Beyoncé, Rihanna, Pharrell Williams & The Who. He also revived and promotes The Isle of Wight Festival. As Lead Promoter for the World Tour John will appoint the World Tour’s agent (CAA in LA), nominate & manage local Promoter Partners and centrally book A-list talent for the live event series.
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