Mitsubishi Motors: New Car, New Brand Strategy, New Global Tagline
TOKYO, Oct 24, 2017 - (JCN Newswire) - There is the car, there is the design, there is the technology -- but there is more to it...
The MITSUBISHI e-EVOLUTION CONCEPT is not 'just' another new car; it is the (new) beginning of the next chapter.
... The embodiment of Mitsubishi Motors' renewed global strategy...
... A demonstration of Mitsubishi Motors' ambition to explore a new future -- inside and outside of the company.
... The return of Mitsubishi's inner brand essence:
- The Mitsubishi Pedigree
- The Mitsubishi stance on Technology & Design
- The Mitsubishi approach to global business
- The Mitsubishi connection with its customers -- its 'Drivers'
Next step, Mitsubishi Motors' press conference at the Tokyo Motor Show on October 25th at Tokyo Big Sight.
About Mitsubishi Motors
Mitsubishi Motors Corporation is the sixth largest automaker in Japan and the sixteenth largest in the world. It is part of the Mitsubishi keiretsu, formerly the biggest industrial group in Japan, and was formed in 1970 from the automotive division of Mitsubishi Heavy Industries. From October 2016, Mitsubishi is one-third owned by Nissan, and a part of the Renault - Nissan - Mitsubishi Alliance. For more information, please visit www.mitsubishi-motors.com/en/index.html.
Source: Mitsubishi Motors
Mitsubishi Motors Public Relations Department http://www.mitsubishi-motors.com +81-3-6852-4275
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