Not All Communications APIs are Created Equal: Only 17% of Global CPaaS Users are Working with an Advanced CPaaS Vendor Despite Overwhelming Advantages. Furthermore, the study found that the use of basic Communications APIs that act as building blocks for simple and direct communication between existing applications is falling behind that of advanced CPaaS capabilities.
*Source: Don’t Pass On Advanced CPaaS - Not All Communications APIs Are Created Equal: How Better Communication Capabilities Improve Customer Experience And Increase Revenue Versus Complex, Individual APIs - A Forrester Consulting Thought Leadership paper commissioned by Vonage, September 2021
In this study, Forrester Consulting, part of leading research and advisory firm Forrester conducted an online survey with 1,037 global customer and digital experience decision-makers and influencers to explore the effectiveness of CPaaS. The study began in June 2021 and was completed in July 2021.
Vonage (Nasdaq: VG), a global cloud communications leader, helps businesses accelerate their digital transformation. Vonage's Communications Platform is fully programmable and allows for the integration of Video, Voice, Chat, Messaging and Verification into existing products, workflows and systems. Vonage's fully programmable unified communications and contact center applications are built from the Vonage platform and enable companies to transform how they communicate and operate from the office or anywhere, providing enormous flexibility and ensuring business continuity.
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