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Zindagi Ka Lutf Uthao - SonyLIV?s New Short Film ?LUTF?, Teaches Us to Live Life to the Fullest

11.10.2019 - 11:30:15

Zindagi Ka Lutf Uthao - SonyLIV?s New Short Film ?LUTF?, Teaches Us to Live Life to the Fullest. To commemorate World Mental Health Day, SonyLIV streams this short film featuring actors Mona Singh, Luke Kenny & Vinay Pathak in prominent roles

Business Wire India

Lutf on SonyLIV
Lutf on SonyLIV

There’s a saying that goes, "You can't buy happiness, but you can buy ice cream and that is pretty much the same thing.” Meghna (Mona Singh), lived by this thought since childhood. Ice creams weren’t just her favourite dessert but rather a way of life until it all changed one fine day. How? On World Mental Health Day, the entire world talks about raising awareness and mobilizing efforts in support of mental health. And, keeping this as the key driver, Mona Singh’s character Meghna beautifully captures the issue and creates awareness through a short film titled ‘Lutf’, a unique tale that premieres on SonyLIV.
 
Directed and written by Pratish R. Nair, Lutf stars a powerful ensemble of actors like Mona Singh, Vinay Pathak, Luke Kenny, Usha Nadkarni and Sucharita Tyagi in prominent roles. Keeping ice cream as a metaphor, this 30-minute short film celebrates life in all its nuances and oddities. The film revolves around Meghna Joshi (Mona Singh), a woman and a fear that shadows her life. As she struggles to balance it out with her husband Ravi Joshi and her family, her therapist Dr. Vipul Agarwal (Vinay Pathak) enters and adds another twist. Is it a happy ending? To know more watch the short film streaming on SonyLIV on October 10, 2019 to find out.
 
Comments:
 
Amogh Dusad, Head Content, Partnership and New Initiatives:
At SonyLIV, our aim is to always push the envelope and bring unique and unheard stories for our viewers, ‘LUTF’ is one such story. The short film address the nuances of mental health and we are happy to showcase a story which captures life’s hardships with ease. The movie also gives out a message to viewers on the content they can expect on SonyLIV. We hope the audience enjoy ‘LUTF’ like all the other content on our platform.”
 
Mona Singh, actor, Lutf:
“‘LUTF’ conveys a very simple truth about life that intrigued me enough to come on board for this film. There is a lot more scope of experimenting with content nowadays and I am happy to be a part of it. As a person, I do believe in living life to the fullest despite what comes my way, so I could connect to the character of Meghna better.”
 
Vinay Pathak, actor, Lutf:
It’s always refreshing for an actor to try out new roles and ‘LUTF’ gave me one such opportunity. Within the limitations of time, the film gives out a very subtle message on life and its situations. I hope the audience has as much fun in watching it as we had while filming it.”
 
Luke Kenny, actor, Lutf:
“As an actor, I have always wanted to explore different roles that can inspire the audience in some way. I am glad our message will reach out to a larger audience through the platform on World Mental Health Day.” About SonyLIV

SonyLIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement for users on all devices. Launched in January 2013, it enables users to discover over 23 years of rich content from the network channels of Sony Pictures Networks India. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, food and fitness.
 
With 109 million app downloads so far, SonyLIV is the first amongst its competition to provide original exclusive premium content. As a true pioneer in its space, SonyLIV launched India’s first-ever original show exclusively for the online platform. Streaming the biggest football tournament, the 2018 FIFA World Cup Russia on SonyLIV made it the most preferred online destination for football fans. SonyLIV also live streamed the India tour of South Africa, India tour of England and the India tour of Australia in 2018. It is the home for the biggest football leagues like UEFA Champions League, UEFA Europa League, La Liga and more.
 
SonyLIV has TVF content like Tripling Season 1 and 2. It also has American entertainment giant Lionsgate Play’s top-rated shows on the platform. SonyLIV has a host of award-winning English content with award winning shows like The Good Doctor, Mr. Mercedes, Damages, Counterpart and The Handmaid’s Tale.   
www.sonyliv.com
 
About Sony Pictures Networks India (SPN) 

Sony Pictures Networks India (SPN), is an indirect wholly owned subsidiary of Sony Corporation, Japan.
 
SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; AXN and AXN HD, the channels showcasing the best in Reality, Entertainment and Drama; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; Sony ?????, the Marathi general entertainment channel;?SonyLIV - the digital entertainment VOD platform; SPN Productions, the networks’ film production arm and Studio NEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.
 
The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the ‘Aon Best Employers India’ Award in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India and adjudged one of India’s Great Workplaces by the Great Place to Work® Institute. Sony Pictures Networks India Private Limited is in its 24th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.
@ businesswireindia.com