ZERO, short for Zero Budget Agency, won a very prestigious national creative award The Black Elephant at the Kyoorius Creative Awards 2017 held on 2nd June in Mumbai.
Black Elephants recognise work that signifies the best of the best, takes risks and creates a new conversation with the audience or has a lasting effect on the advertising industry.
It’s the first and only Black Elephant Calcutta has won, yet.
Only five Black Elephants were awarded this year, in the Asia-pacific region.
ZERO, being the only small-format agency on the list of big International giants such as Ogilvy and Mather, Kinetic Worldwide, FCB Interface.
ZERO also won a Blue Elephant for Innovation in Digital and an in-book for the same, into the Kyoorius Awards book, best of 2017.
ZERO is a future-ready creative set up that has been offering businesses cutting edge communications solutions since 2014.
They focus their creative skills and energy on developing ideas that blend powerful design, sharpened strategy and apposite media, to create out of the box integrated brand communication solutions that minimises media spends and production costs in Advertising.
They’re probably the first specialist agency to offer Zero-based communication solutions, in India at least.
They’re providing clients, in India and abroad a range of innovative ideas and solutions - that are being crafted in Calcutta by a talented growing team. Bringing some good advertising business back into the city.
Rashi Ray, ZERO’s key Co-founder and key-driver is a design thinker, designer and writer. She graduated from Lasalle College of the Arts in Singapore, renowned for its pursuits in contemporary design.
Though, only 28, Rashi has been living design from an early age ~ for nearly a decade now. With her taste for technology and immersion in design thinking, Rashi has been the key driver of ZERO’s core philosophy and modern approach to marketing.
Co-founder Ram Ray, the noted advertising guru and design thinker, who pioneered several creative businesses brings mentoring resources that enrich ZERO’s core philosophy and offer to its clients.
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