Third Year in a Row, BI WORLDWIDE Shines at the 18th Dragon of Asia Awards. Wins in the best Trade marketing campaign and Brand loyalty campaign respectively
The B2B or Trade Marketing Campaign, by BI WORLDWIDE India, for SKF India Limited, focused at helping its client enrich the scope of engagement with channel partners in a manner that gives more emotional value rather than just transactional. By adopting easy-to-use program technology, introducing an investment mechanism on incentives and travel based incentives the program managed to double sales growth, enhanced distributor’s performance and elevated the client-dealer relationship to a whole new level.
The brand loyalty program, developed by BI WORLDWIDE India for Tata Motors Limited, is a one of a kind program that focused on driving brand loyalty and genuine parts adoption by applying principles of Behavioral Economics such as intrinsic and extrinsic motivations. Backed by engagement initiatives such as Accidental Insurance, Scholarship Program for their children, Health Check-up Camps, Product Knowledge Trainings, Guru Day Celebration, Gurukshetra, etc. the program quickly garnered the attention of a large part of the target community. The end-to-end structured program also led to increased brand engagement, enhanced sales and improved brand visibility.
On the third consecutive win, Mr. Siddharth Reddy, MD & CEO, BI WORLDWIDE, said, “We are extremely delighted to win the coveted Dragon of Asia awards for the third consecutive year. Our clients have shown their earnest faith in our approach and we attribute our success to them. These awards are testament to the quality of our services, our time-tested strategic approach, the competency of our team, and the growing expertise of BI WORLDWIDE India in the Channel Loyalty domain. Our loyalty program design frameworks and strategies are based on a unique approach of blending Behavioural Economics, Design Thinking, Communications, Analytics and our 68+ years of experience in delivering the most impactful and measurable solutions for our clients. These awards are a fitting tribute to this approach.”
Mr. Sandeep Bhat, AGM Marketing Communications at Tata Motors Limited - Commercial Vehicles said, “This is the third successful year in a row for us at the PMAA Dragons of Asia. We are extremely delighted to be associated with BI WORLDWIDE which has brought us endless laurels including this Black Dragon Award for Tata Guru Loyalty Program. Along with driving loyalty among the members associated with the program, it has also helped us drive the larger business objectives. We intend to keep enhancing our programs and pick up many more accolades together as we move forward."
Ms. Jaya Arora, Channel Development Manager, SKF India Limited said, “Drive 2 Delight is a customer connect program for SKF by BI WORLDWIDE. The program helps SKF distributors to increase their customer connect and develop organisation capabilities hence bringing delta business. BI WORLDWIDE team is putting their best efforts along with SKF team to make this program a 100% success and delightful for all stakeholders. All the very best BI WORLDWIDE, keep the momentum high”.
Last year too BI WORLDWIDE India had won a Silver Dragon and a Black Dragon at the PMAA Dragons of Asia, 2017 awards. With this straight win for the third consecutive year, BI WORLDWIDE has firmly cemented its position as the leading innovator and specialist in conceptualizing and implementing loyalty and engagement programs in the region.
About BI WORLDWIDE
BI WORLDWIDE is a global leader that provides technology-enabled solutions and marketing services to help clients create and sustain loyalty & engagement with their employees, channel partners and customers. The company provides solutions and services in Employee Engagement, Sales and Channel Effectiveness, and Customer Engagement to the top MNCs and focuses on four main areas:
- Employee Engagement and Motivation: Employee rewards and recognition, service anniversary awards, referral programs, wellness programs and safety programs
- Sales and Channel Effectiveness: Sales Incentives, Distributor/Re-seller Reward Programs, Reward Fulfilment, Communications and Analytics
- Loyalty Marketing: Loyalty Marketing Programs, Interactive Promotions, Branded Merchandise, and Privileges Programs
- Coalition marketing: Coalitions of multiple brands in one loyalty program to increase engagement and retention