SnowPlus, the ‘young-heart’ Chinese vaping company founded by post-90s former shared economy and blockchain entrepreneurs is emerging as a strong player among China’s young consumers. To enable the young to express their attitude through stylish, healthy and diversified vape products has always been the key mission of SnowPlus.
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Sales ranking of Chinese e-cigarette brands in July, 2019 (Photo: Business Wire)
According to an industry report by Chinese leading market consultancy firm Sunshine Data, the young company founded in April 2019 has climbed the top 9 in sales volume, selling an estimated 55,000 vape kits in July 2019.
In the meantime, another recent report by Dbrank, a market consultancy indicated that among the Chinese vapers, SnowPlus has amassed loyalty from 1.92 percent of consumers—No 7 in the rankings.
As a newly founded brand fighting for a share of the Chinese e-cigarette market, SnowPlus has successfully distinguished itself as an internet brand for younger consumers with its brand pillars focused on fashion, lifestyle, and youthful product ecosystem. The company’s youth-oriented strategy seems to be paying off, as young users are embracing its cool and stylish image.
SnowPlus innovates a wide selection of products— regular nicotine vapes, caffeine-delivery vapes, ‘invisible vapor’ smoke-less edition vapes, disposable vapes and neon night-club use nicotine vapes.