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SimilarWeb and Altudo Help Indian Brands Leverage Digital Insights for Success

07.11.2019 - 08:00:05

SimilarWeb and Altudo Help Indian Brands Leverage Digital Insights for Success. The partnership has enabled Indian brands to seamlessly benchmark digital performance against competitors, identify new growth strategies, and optimize digital strategies

Business Wire India
SimilarWeb, the world’s leading market intelligence company, with their partner Altudo, customer experience and martech company have helped brands create personalized digital experiences and strategies that drive revenue.
This partnership has reinforced SimilarWeb’s presence in the Indian subcontinent by jointly enabling Indian businesses with better access to SimilarWeb’s platform, as well as leveraging Altudo’s experience and reach within the market. 
“We see SimilarWeb’s expansion in the Indian market as a key driver in our customers’ digital transformation. The demand for our company’s solutions within our prospect base is growing rapidly, and we look forward to helping them accelerate and scale up their business,” said Or Offer, CEO of SimilarWeb. 

“Brands are steadily realising the importance of infusing digital insights to better drive ROI and improve their business outcome. By identifying the key market trends, market demand, customer search behaviour and the competitive landscape, businesses can optimize their digital strategy, accelerate their growth, and maximize return,” said Rahul Khosla, CEO Altudo & Co-Country Lead- India SimilarWeb.
India’s leading brands including NDTV, Ibibo Group, OYO Hotels & Homes, Shine.com, Jagran News and Rage Communications have already been leveraging SimilarWeb to understand, track and grow their digital market share. 

“We’ve had tremendous initial success with over six unicorns amongst many other clients already. I look forward to a long-term and strategic partnership between our companies to help India’s businesses to compete digitally,” says Amar Duggal, co-Country Lead-Similarweb.
Earlier this year, SimilarWeb launched four tailored solutions which expand on SimilarWeb’s existing user experience to present focused packages of features specifically designed for the business workflows of their users:
  • Marketing: Delivering competitive intelligence to build and optimize customer acquisition strategies.
  • Research: Monitoring digital market share and trends, benchmarking against competitors' performance and providing a holistic view of the customer journey. 
  • Sales: Equipping organizations with market insights through tailored consultative selling, finding and qualifying the leads that help sales teams close more business. 
  • Investors: Identifying market signals and performing due diligence to determine investability and digital-health of companies for leading investors.

About SimilarWeb

SimilarWeb provides the measure of the digital world. With the largest international online panel consisting of hundreds of millions of devices, SimilarWeb provides granular insights about any website or app across a wide array of industries. Global brands such as Google, eBay and adidas rely on SimilarWeb to understand, track and grow their digital market share. The company has raised $112M to date, and has 450 employees and offices spanning four continents. SimilarWeb has been named one of Wall Street's Secret Weapons and one of Calcalist's 2019 List of 50 Most Promising Israeli Startups.

About Altudo

Altudo helps brands deliver exceptional customer experience through 1:1 personalization & enhanced engagement analytics to grow revenue.

They've completed 2000+ projects for more than 300 clients including 45+ Fortune 500 firms, bringing together deep martech expertise, CX & demand gen strategy & cross channel orchestration to drive award winning experiences. 

Altudo works with Sitecore, Salesforce, Oracle Marketing Cloud and several other martech platforms to improve customer experience to drive ROI & business uplift.
@ businesswireindia.com