Shop CJ Strays from the Bold Talk, Engages with the Beautiful. Celebrates #TheGreatIndianWoman for who she is this today and ever after
In a scenario where brands are increasingly building awareness about how women should make bold choices and be at par with men, Shop CJ is celebrating the tender and loving personality traits of the Indian woman. The campaign embraces women for what they are regardless of what they wear, what their profession is, their age and other aspects. The brand is reminding everyone of the little joys of womanhood by appreciating their individuality.
Commenting on this unique approach, Dhruva Chandrie, COO, Shop CJ exclaimed, “When our society is abuzz with encouraging women to be bold, we as a brand are celebrating womanhood and accepting them as they are; regardless of her choices in life. Women being our key target audience, Shop CJ has always believed in recognizing the spirit of Indian women simply by appreciating them for who and how they are and the campaign resonating with what our brand stands for.”
Shop CJ is bringing out the true essence of an Indian woman through innovative and engaging posts and videos on their social media highlighting the warm and cheerful tones of the Indian women. The videos will depict aspects like Demand like #TheGreatIndianWoman, Dare like #TheGreatIndianWoman, Care like #TheGreatIndianWoman etc. 100 women customers will be greeted by Shop CJ with a rose and personalized cards. Moreover, to celebrate the occasion Shop CJ is going to the extent of even renaming its flagship property ‘Hafte Ka Hero’ to ‘Hafte ki Heroine’.
About Shop CJ:
SHOP CJ Network Pvt. Ltd. (Formerly Known as STAR CJ Network India Pvt. Ltd) is a 50:50 joint venture between the South Korean home shopping major, CJ O Shopping Co. Ltd. and Providence Equity Partners group. It operates a 24x7 home shopping channel called SHOP CJ (formerly STAR CJ Alive) and a web-based portal www.shopcj.com (formerly www.starcj.com) and its programmes/content is broadcasted on various other channels and also available on various websites. SHOP CJ is available on major DTH and analogue & digital cable platforms. It reaches more than 85 million households in India. The channel/service was launched in 2009 and within six and a half years of its operation added 7.5 million satisfied shoppers. The parent company, CJ O Shopping, is the first and largest home shopping company in South Korea. Currently, it is the Asia’s largest home shopping network and World’s second-largest home shopping network operating in 10 sites, including Korea, China, India, Japan, Vietnam, Thailand, Turkey and Philippines, generating $4.8 billion of sales in 2014. CJ O Shopping brings “shoppertainment” and trendy lifestyle products with value to its customers.