The initiative aimed at screening best-loved horror films for the movie patrons, making for an innovative step towards the celebration of Halloween. To further escalate the overall experience, the movies were screened in 4DX technology. The 4DX format, introduced by PVR Cinemas is a revolutionary cinematic experience which stimulates all five senses with high-tech motion seats and special effects including wind, fog, lightning, bubbles, water, rain and scents, in both 2D and 3D formats. These effects work in perfect synchronicity with the action on screen - creating the most un-missable and exhilarating cinematic experience yet.
Mr. Ranjeet Ahluwalia, AVP Marketing, PVR Cinemas said, “PVR has always endeavored to offer unique experiences to the movie patrons. The demand for horror films has grown tremendously in last few years, so we decided to bring the best of bests for our audience this Halloween. The response was certainly very reassuring, and we look forward to continuing to organize many such initiatives in future.”
Halloween special is an extension of PVR’s existing property Horror Nights in 4DX technology.
About PVR Limited
800 screens at 170 properties in 69 cities (21 states & UTs), serving 100 million patrons annually. While the total screen tally of the company stands at 800; PVR offers an array of formats with premium screen category, which stands at 4 screens of Director’s Cut, 33 screens of Gold Class, 08 of IMAX, 15 of 4DX, 08 of P[XL], 10 of Playhouse and 01 of PVR Onyx across the country.
For further information, please visit: http://www.pvrcinemas.com/corporate/about-us.aspx
Share your feedback at email@example.com