Haier, Extends

Haier Extends Spring Festival Greetings to Global Customers, Encouraging People With Different Cultural Backgrounds to Celebrate Family Reunion

13.02.2018 - 09:06:50

Business Wire India

As the Spring Festival, also known as the Chinese New Year, is around the corner, the whole China nation and all the Chinese communities around the world are brimming with the festive atmosphere. Different countries with different cultural backgrounds will together celebrate the festival.

 

This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180211005079/en/

 
Haier's Chinese New Year Greetings to the World (Photo: Business Wire)

Haier's Chinese New Year Greetings to the World (Photo: Business Wire)

to promote the “family culture”, which featured a loving American family, a romantic French family, a hardworking New Zealand family, and a cross-border Chinese family. The featured families span different continents and hemispheres, providing a unique global perspective on the occasion of the festival season.

 

Different traditions in different countries result in the diversified family cultures. However, for the Chinese people and all the people around the world, family is their emotional harbor and “reunion” is the best way to rejuvenate the family tie. Haier has entered every family’s daily life with its smart technologies, met their varied needs, and accompanied them in the most memorable new year moments.

 

In the past 33 years, Haier has explored the needs of different families in different countries and formed its unique global family culture. Its lineup of six brands, namely Haier, Casarte, Leader, GE Appliance, Fisher & Paykel, and AQUA, provide a wide range of products for various smart home scenarios.

 

By meeting the diversified demands of customers from different cultures and classes, Haier has successfully served global families and become a window to the global family culture. With a global vision and the capability to explore differentiated demands of global customers to facilitate them with enhanced lifestyles, Haier has become a global leading player in the home appliances industry and a model for Chinese global brands.

 

Watch the video here: https://youtu.be/n2TjWYsQHAA!

 

 

 

 
MULTIMEDIA AVAILABLE :
http://www.businesswire.com/news/home/20180211005079/en/
@ businesswireindia.com

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