|Everyuth Tulsi Tumeric Face Wash|
Everyuth Naturals, a pioneer and a leading skincare brand known for its natural ingredients and effective products has announced the re-launch of its flagship product in the Face Wash category with-The New Improved Everyuth Tulsi Turmeric Face Wash.
The launch is aimed at further strengthening the brand’s position in the Face Wash market. Tulsi and Turmeric are known to have medicinal properties that naturally fight pimples and marks and Everyuth Naturals is the first brand to bring these two ingredients together in a Face Wash format. In a market cluttered with Neem based options, the brand has introduced a new yet trusted natural ingredient combination with improved consumer experience. The Tulsi Turmeric Face Wash has been dermatologically tested and comes with clinically proven efficacy.
Commenting on the launch, Director and Chief Operating Officer of Zydus Wellness Ltd. Mr. Tarun Arora said, “Everyuth believes in harnessing the goodness of nature to deliver effective skin care products. The consumer’s trust in Everyuth reflects in our strong market status in all the categories that we operate in. With Tulsi Turmeric Face Wash we will be targeting the anti-pimple segment - the largest in the Face Wash category. However, we have gone a step further, and the product tackles not just the pimple problem but pimple marks as well.”
The new improved Tulsi Turmeric Face Wash has been unveiled in a fresh vibrant look along with a special transparent curvaceous bottle pack. The product has already hit the stores and is available in the market.About Zydus Wellness Ltd.
Zydus Wellness Limited is the listed company and is part Zydus Group. The Zydus Group has its headquarters in Ahmedabad, Gujarat. Zydus Wellness has a strong presence in the sugar substitute market, table spreads and the skin care segment.
In the skincare segment, Everyuth Naturals occupies the unique distinction of being a ‘skincare brand from a healthcare and wellness company’. Enriched with the goodness of natural ingredients Everyuth enjoys market leadership in skincare segments like face masks and scrubs and has a strong position in the face wash segment as well.
In the sugar substitute market, Sugar-Free is a market leader with a market share of around 93% and targets health and fitness seekers apart from diabetics. Sugar-Free is available in pellet, powder and liquid formats.
Nutralite is a market leader in the Table Spread category and appeals to consumers looking for healthier alternatives to normal butter. It is cholesterol free, does not contain any hydrogenated fats and is also trans-fat free.
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