With a clever mix of popular culture and humour, the brand aims to communicate that fitness should be on everybody’s radar. With the launch of this campaign, cult.fit wants to inspire people to get started on or get back into their fitness journeys and make it a top priority.
The first TVC in the campaign has gone live on TV and OTT platforms during the ongoing India vs England test matches and will extend into the IPL season which is set to resume on 19th September. This is the first in a series of ads in this domain. The second TVC in the campaign will follow in the coming weeks.
Top fitness influencers and content creators will be collaborating with cult.fit to promote the message ‘Fitness is not an option’ across their social media accounts.
Commenting on the campaign launch, Naresh Krishnaswamy, Growth and Marketing Head, cult.fit, said: “We are thrilled to be rolling out this campaign which redefines how fitness has been viewed till now. Our goal is to inspire people to think about fitness as a necessity. By leveraging humour and popular culture, which is a first in this industry, we want to land our message and have an impact. We are excited for everyone to see it and aim to motivate people to be proactive about getting fit.”
To view the campaign video, click here: https://www.youtube.com/watch?v=xAB3CZC1BcI
cult.fit is a health and fitness platform by cure.fit Healthcare Pvt Ltd and is headquartered in Bangalore, India. Founded in 2016 by Mukesh Bansal and Ankit Nagori, cult.fit caters to living a healthy life through its critical dimensions — physical fitness & wellness. The platform provides fitness-related services through a mix of online and offline channels. These include offline group workouts at cult.fit centres and other gym- or equipment-based workouts at partner gyms and across the country. cult.fit also offers online personal training, group workouts, and live fitness classes across various formats.
cult.fit is an app-based service provider and is available on Android and iOS.
For more information on cult.fit: www.cult.fit