Speaking on their decision to award the global mandate to Contract, Isabelle Sakai, Bata Group Chief Marketing Officer, said ‘Contract India is a key strategic and creative partner for the Bata India operating company. The ‘Surprisingly Bata’ campaign has helped shift consumers perception about the brand, driving footfall to our stores and increasing sales. We are glad to award Contract India the Global mandate to roll out the ‘Surprisingly Bata’ campaign across the Bata world, smartly adapting the campaign idea to capture the local nuances of consumers insights. We are looking forward to a great partnership beyond the boundaries of India.’
Raji Ramaswamy, Chief Executive Officer at Contract India said, “We are delighted to be chosen by an iconic brand like Bata to partner with them in supporting their strategy and shaping their communications narrative across markets. Having done some great work for Bata in India, it is truly rewarding to now become the global creative and strategic hub for them which is a significant win for us and probably an industry first. Our team’s experience and capabilities in offering a multi-discipline integrated offering makes us well poised to drive the desired impact and achieve business outcomes for the brand across markets.”
Tarun Rai, Chairman and Group CEO, Wunderman Thompson South Asia commented, “Contract has partnered with the Bata India team extremely well to deliver fantastic business results. It is this partnership that gave Contract the opportunity to pitch for Bata’s global mandate. I am truly delighted that we could demonstrate the strength of our network around the world to help win this very prestigious account. I also feel a sense of pride that a campaign created in India is going global and will be executed in so many countries across the world. My congratulations to Raji, Rohit, Sagar and the entire team at Contract.”
Sagar Mahabaleshwarkar, Chief Creative Officer, Contract India, said, “Winning this pitch strengthens our belief that clients are recognizing and appreciating our new approach towards creative thinking. We have managed to provide novel local insights and nuances which helped to create campaigns for each market. I am sure this approach will make a difference to the Bata business and bring consistency across the globe. And I am really looking forward to working on this exciting and challenging assignment.”
Commenting on the win, Rohit Srivastava, Chief Strategy Officer at Contract said, “The challenge of transforming a solid but traditional brand to an exciting & desirable one has been an exciting one; and the effect that it has had on the business is what makes it especially rewarding & fulfilling. It reaffirms our belief & commitment that transformative strategies and expressions must drive not just perceptual shifts but critically, measurable business results as well. We’re excited about partnering them in taking this success across all key geographies, globally.”
About Contract Advertising
Contract, a part of the Wunderman Thompson Group & member of the WPP network (NASDAQ: WPPGY), is an integrated and independent communications company that specializes in four practices viz. Advertising, Consulting, Design and Digital. Since its inception in 1986, Contract Advertising prides itself on building & nurturing some of the biggest brands in India. A passion for insights, an obsession with out-of-the-box ideas, strategic thinking that breaks the traditional mould and commitment to driving business results; these resolves sum up the Contract difference and have made Contract India's firebrand agency. Contract offers truly integrated marketing and communication solutions to some of the biggest brands around the world through its specialist divisions: iContract (Digital), Business (Core) Consulting & Design Sutra (Identity & Design) across its offices in Mumbai, Delhi & Bengaluru.