- Bootstrapped profitable Ad-tech company recognized for excellence in delivering performance and programmatic mobile advertising campaigns
- Mobile continues to be a stronghold for Collectcent, which has seen a year-on-year growth over desktop
Mobexx Awards, an initiative by Adgully, honors excellence in Mobile Marketing & Advertising. The event witnessed participation from some of the leading brands in the industry, including Isobar, Omnicom Group, Netcore. The jury panel included leading industry veterans from Network 18, Adobe, Micromax, Viacom 18, BTVi and Havas Media Group.
Speaking at the event, Andesh Bhatti, Founder and CEO of Collectcent said, “This recognition comes as a great achievement for all the hard-work and team effort that we have put in for our advertisers and publishers. We’ve moved the needle to make digital advertising more transparent and accountable, making us a reliable, trusted partner. It gives me immense pleasure to accept the award in the presence of acclaimed thought- leaders in the advertising industry. I would like to congratulate and share this recognition with the entire team of Collectcent for their contribution towards achieving this milestone.”
Collectcent’s mobile advertising proposition has seen a steady increase from last year and is the fastest growing area for the company. Mobile is driving ad spending growth worldwide and continues to exceed marketing budgets over desktop. With the rise in consumption of Internet via smartphones Collectcent predicts 70% of its business coming from mobile advertising.
Collectcent is a profitable bootstrapped AdTech company founded in the year 2013. In 4 years, Collectcent has become a significant industry name working with some of the biggest players locally and globally. The company has a 95% employee retention rate and has achieved 200% growth year-on-year.
Collectcent’s unique differentiation is a proprietary technology that uses complex algorithms in its big data environment to serve ads based on the publisher, brand and the user. The self-learning algorithms are able to target the right kind of users who have a high propensity to be interested in an ad, click on it and buy the product. The company gets its revenue when ALL three touch points are met and the advertiser earns its money from a consumer.
Collectcent is a data-driven performance advertising company which offers advertising services for mobile and desktop. The company’s algorithms are tuned to work on a ‘performance’ centric business model, assuring conversions for publishers and brands. The company manages 7000+ live campaigns every day and for clients across e-commerce, travel, entertainment and media houses.