Pr And Marketing , Food & Drink

Cargill Foods India's Brands Gemini Sunflower Oil and NatureFresh Sampoorna Chakki Atta - No. 1 Choice for Consumers, Says Consumer Voice

18.08.2017 - 10:05:58

Business Wire India
Gemini, Maharashtra’s leading cooking oil and NatureFresh Sampoorna Chakki Atta, the fastest growing packaged Atta brand in India, ranks no. 1 as per the result of Comparative Product Testing undertaken by VOICE - Voluntary Organization in the Interest of Consumer Education. Recognized and supported by the Ministry of Consumer Affairs, VOICE conducted this test on 12 Sunflower Oil and 10 popular Atta brands in India, with the intent to provide consumers with unbiased information for making the right choice in edible oil and atta brand.
 
The brands were tested, compared and ranked basis various physicochemical parameters. Sunflower Oil brands were tested on parameters such as Heavy Metals, Non-edible oils, Antioxidants, PUFA, MUFA, Saturated Fats; Trans Fats etc. whereas packaged Atta brands were tested on packing, weight, pricing marking beside presence of pesticides and other microbiological elements. The methodology and process of comparative testing were based on the guidelines and recommendations by Indian Standards, Food Safety and Standards Regulations and Agmark.
 
Commenting on the recognition, Deoki Muchhal, Managing Director, Cargill GEOS India said, "Cargill Foods India’s focus lies in providing quality products to its consumers. We strive every day to ensure that our consumers have access to safe, nutritious and healthier oils, fats and flour through our brands. Gemini is a heritage brand that enjoys market leadership in Maharashtra with 65% shares in Pune alone. NatureFresh Sampoorna is the fastest growing atta brand which provides chakki atta with high dietary fibers. This recognition further reiterates our brands’ leadership along with its focus on quality. We will continue our endeavor of offering our consumers healthy products in the future.”
 
On this achievement, Ashim Sanyal, COO, VOICE commented, "Consumer Voice has always appreciated the efforts of brands to give good quality products to consumers and Cargill's endeavor in this direction has been proved in our Comparative Product Testing of Sunflower Oil published recently, where Gemini Sunflower Oil was ranked no. 1. My sincere congratulations."
About Gemini

Gemini became a part of Cargill Foods India in 2004. It is the first brand of oil with Nutri-V (fortified with Vitamins A, D & E) in India. The brand is available across the length and breadth of Maharashtra and Karnataka, in variants including sunflower oil, soyabean oil, groundnut oil and vanaspati- and enjoys the trust and reassurance spanning generations. The strong distribution network along with Cargill’s back-end expertise has contributed to the brand’s success in its focus markets. Gemini is available in 1 Litre, 5 Litre, and 15 Litre packaging options.
 
About NatureFresh

The ethos of NatureFresh brand lies in providing the ‘best of nature’ to the consumers. In today’s busy and active lifestyle when aspirations run ahead of our health, it is more than a necessity that we are conscious of the food we consume. NatureFresh brand not just brings the best of nature to its consumers with a range of products, but also processes and packs them to preserve nature’s goodness and promote a healthy and active life. With its 150 years of global expertise, NatureFresh is Cargill’s very own brand and its strength lies in procuring finest quality seeds, processing it just the right way to preserve nature’s goodness and pack it to retain the freshness until the time the product is consumed. The range caters to the cosmopolitan aspirers who wish to lead an active life to chase their dreams and aspirations.
 
About Cargill Foods India

In India, Cargill’s operations started in 1987. It has businesses in refined oils, food ingredients, grain and oilseed sugar, cotton, animal feed and trade structured finance. Cargill markets leading consumer brands of edible oils such as Nature Fresh, Gemini, Sweekar, Leonardo Olive Oil, Rath and Sunflower brand of hydrogenated fats in India. Cargill also markets Nature Fresh brand of packaged wheat flour. It employs more than 2,000 employees working across offices and plants and a network of warehouses and depots.
 
About Cargill

Cargill provides food, agriculture, financial and industrial products and services to the world. Together with farmers, customers, governments, and communities, we help people thrive by applying our insights and over 150 years of experience. We have 150,000 employees in 70 countries who are committed to feeding the world in a responsible way, reducing environmental impact and improving the communities where we live and work. For more information, visit Cargill.com and our News Center.
@ businesswireindia.com

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