SE, DE000WNDL110 SE, DE000WNDL110

04.07.2017 - 15:28:33 SE: launches native app launches native app

- Switch from old web view based app to much more performant native app solution for all available products from

- Customers benefit from new tools and features, more convenience and improved order process on mobile devices

- New flexible app platform allows roll out of app to other shops and countries and enables to quickly respond to customer needs

Munich, July 4, 2017: SE, one of the leading online retailers for baby, toddler and children's products in Europe and for customers in China, has improved the technology underlying the app for iOS and Android. With the launch of the new app, supports the high and continuously increasing share of mobile visits from its customers (69% in Q1 2017). With a few clicks, parents can conveniently shop the entire product range from on mobile devices.

Customers benefit from new tools like the "easy-rebuy"- function: repeat customers can easily re-buy previously purchased products that are needed at a high frequency (like diapers and baby food). In a special sales section, parents can get numerous attractive offers. Through an improved search function, shopping on mobile devices is enhanced significantly.

The full integration to the web shop platform results in a real-time synchronization between the web shop and the app. Due to the new technology, the app can easily be adapted to other shops and countries of the Group. The flexible design allows to make fast changes to the app e.g. changing the content on the home screen or adding new categories. The app can be downloaded for free.


Corporate Communications

Judith Buchholz Telephone: +49 (89) 41 61 71 52 75 E-Mail:

About is one of the leading online retailers for baby, toddler and children's products in Europe. The shops are tailored to the needs of customers in 10 European countries: Germany, Austria, Switzerland, Czech Republic, Poland, Slovakia, Spain, Portugal, France and Italy. The company also operates a successful e-commerce business with products for babies and toddlers for customers in China. The broad product portfolio includes everything from diapers, baby food, children's furniture, toys, clothes and strollers to child car seats. was founded in October 2010 and currently has more than 500 employees in Germany and abroad. The company has been listed in the Prime Standard of the Frankfurt Stock Exchange since May 6, 2015. For more information, go to

Our shops:,,,,,,,,,,,,

04.07.2017 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG.The issuer is solely responsible for the content of this announcement.The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Archive at

Language: English

Company: SE Hofmannstr.51 81379 Munich

Germany Phone: 089 / 416 17 15-0 Fax: 089 / 416 17 15-11 E-mail: Internet: ISIN: DE000WNDL110 WKN: WNDL11 Listed: Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Munich, Stuttgart, Tradegate Exchange   End of News DGAP News Service

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