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Mattress, Firm 12.10.2017 - 21:19:50

Mattress Firm finally caved.

Mattress Firm finally joins the bed-in-a-box movement. After bucking the $1.5 billion bed-in-a-box movement and even disparaging the industry as just “hype,” the Houston company will jump into the hot category on Friday. Mattress Firm’s bed-in-a-box brand is called Tulo.

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