Wildlife - World Wildlife Fund Honored at Fourth Annual Convio Client Summit

All award winners were recognized at a ceremony last night at the Convio Summit, the company?s annual conference where more than 650 nonprofit clients, partners and industry thought leaders gather as a community to share common experiences and effective strategies for nonprofits.

?We are privileged to be recognized as the Best Overall Use of Convio award winner at this year?s Summit,? said David Glass, Director, Online Marketing at World Wildlife Fund. ?Convio?s online tools have enabled WWF to more effectively and efficiently implement fundraising campaigns to boost donor support and raise continued awareness around wildlife conservation.?

World Wildlife Fund received the Best Overall Use of Convio award for their strategic use of Convio?s product suite which has transformed its constituent engagement efforts. By customizing content based on constituents' interests and past actions, integrating offline and online campaigns, and launching multi-series email campaigns, response rates have increased by as much as 40 percent and online revenue has jumped by nearly 80 percent. WWF has also increased the lifetime value of a supporter with improved management of sustained giving payments and using Convio's credit card retry functionality. Nine other nonprofits received Innovator Awards and were recognized in categories including Advocacy, Best Use of Open, Constituent Empowerment, CRM Visionary with Common Ground?, Email Communications, List Growth, Online Fundraising, Special Events and Best Website. All Convio clients were eligible to submit for the awards.

"Our clients are leading the charge in embracing online technologies to create stronger relationships with their constituents and cultivate support for their missions," said Gene Austin, CEO of Convio. "Recognizing the success of our clients at Summit with our annual Innovator Award ceremony allows the entire nonprofit community to learn from each other?s unique and best-in-class strategies for fundraising, advocacy, events and managing supporter interaction."

For more information on World Wildlife Foundation visit:

• World Wildlife Fund Web site
• Facebook Page
• Twitter: @WWFUS
• YouTube Page

More information on the 2009 Summit Innovator Award Winners and Notable Mentions can be found at www.convio.com/2009innovators.

About World Wildlife Fund

WWF is the world?s largest conservation organization, working in 100 countries for nearly half a century. With the support of almost 5 million members worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, stop the degradation of the environment and combat climate change. Visit www.worldwildlife.org to learn more.

About Convio

Convio is passionate about helping nonprofit organizations use software and services to fulfill their missions. The company is the leading provider of online marketing, fundraising, advocacy and constituent relationship management software and services to nonprofit organizations. The company?s online marketing suite offers integrated software for fundraising, advocacy, events, email marketing and web content management, and its database system, Convio Common Ground? CRM, helps organizations efficiently track and manage all interactions with supporters. All products are delivered through the Software-as-a-Service (SaaS) model and are backed by a portfolio of best-in-class consulting and support services and a network of partners who provide value-added services and applications focused on the unique needs of nonprofit organizations.

Nonprofit organizations used Convio to process $777 million in online donations during 2008 ? a 72 percent increase over 2007. Convio clients sent more than 3.1 billion emails to constituents during that period with an industry leading deliverability rate in excess of 95 percent. Charities of all types used Convio to power more than 3,500 web domains as well as complete 44 million advocacy calls to action.

For more information, please visit www.convio.com.