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KitKat, Kvikk 19.05.2017 - 20:08:56

Nestlé has been trying to trademark KitKat’s shape – but is its taste equally distinctive? We put it and its doppelganger to the testSay what you like about Nestlé, but it is certainly dogged.

KitKat v Kvikk Lunsj: which four-fingered chocolate bar tastes best?. This week, the court of appeal rejected its attempt to register KitKat’s four-finger shape as a UK trademark, but that it is just the latest stage in 11 years of Europe-wide KitKat legal wrangling between the Swiss food manufacturer and one of its competitors, Cadbury.

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