Arguably, the cellular communications marketplace has reached a point of saturation in terms of customer acquisition. Network operators are increasingly reliant upon cannibalizing customers from each other and growing revenue from non-voice communications.

There are many other potential areas for driving revenue growth and improved profitability including:

This research evaluates opportunities for network operators to grow revenue from new sources including mobile Value Added Services (VAS) applications. The report analyzes many other revenue potential areas including subscriber data management, working with third party sources such as mobile marketing and mobile commerce companies, improving margins through better network management such as Self Organizing Networks (SON), and more.

Target Audience:

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